Program Information
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Location: Downtown Milwaukee Campus, Mequon Campus, Oak Creek Campus, Online Campus
- Pathway: Business & Management
- Program Code: 30-104-10
- Offering: Online, In-Person
- Degree Type: Technical Diploma
- Start Dates: August/January
About the Sales and Customer Experience Diploma
DESCRIPTION
Prepare for a successful sales career by developing knowledge of commercial and consumer markets, sales, client services and customer experience planning. Focusing on the latest sales trends and technologies, this program is designed for the sales novice or professionals looking to refresh their skills.
Sales and customer experience careers are U.S. Department of Labor “Bright Outlook” careers with expected growth of 10% to 14% through 2026.
You can apply your credits toward completing the Marketing associate degree.
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Career Outlook
Related Programs
Marketing
Develop a broad base of industry-required knowledge and abilities in advertising, sales, promotion, marketing research, digital marketing, social media, client services and customer experience planning.
Digital Marketing and Integrated Communications
Develop a broad cross-section of knowledge, skills and abilities in digital marketing, advertising, marketing research, analytics, social media, client services and integrated marketing communications.
Detailed Program Information
2025-26 Curriculum
| Course | Course Name | Credits |
|---|---|---|
| MKTG-102 | Marketing Principles | 3 |
| MKTG-104 | Selling Principles | 3 |
| MKTG-106 | Retail and Consumer Marketing ‡ | 3 |
| MKTG-107 | Customer Experience | 3 |
| MKTG-144 | Client Services | 3 |
| MKTG-173 | Marketing Research/Analytics | 3 |
| TOTAL CREDITS | 18 |
( ) Semester order for full-time students.
‡ Prerequisite required.
Note: All courses in this program count toward the Marketing associate degree.
Program curriculum requirements are subject to change.
Current MATC students should consult their Academic Program Plan for specific curriculum requirements.
Search for available classes now (link) to see course descriptions, class times and locations.
Already a student? You can visit Self-Service (link) and choose Student Planning to register for classes.
2025-2026 Program Flyer
Important Dates
Deadlines and important dates can be found on:
Cost & Aid Deadlines
Also, you can find dates and deadlines on the MATC Events Calendar
Program Outcomes
- Develop marketing strategies
- Develop selling strategies
- Deliver sales presentations
- Apply customer experience and client services strategies
- Analyze sales information
Admissions requirements
Scholarships
READY TO TAKE THE NEXT STEP?
Use the buttons below to get more information, visit the college or apply now.
Request Info Visit Us Apply Now
QUESTIONS?
Business & Management Academic & Career Pathway
414-456-5323
leadpathway@matc.edu