Program Information
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Location: Downtown Milwaukee Campus, Mequon Campus, Oak Creek Campus
- Pathway: Business & Management
- Program Code: 30-104-10
- Offering: Online, In-class
- Degree Type: Technical Diploma
- Start Dates: August/January
About the Sales and Customer Experience Diploma
DESCRIPTION
Prepare for a successful sales career by developing knowledge of commercial and consumer markets, sales, client services and customer experience planning. Focusing on the latest sales trends and technologies, this program is designed for the sales novice or professionals looking to refresh their skills.
Sales and customer experience careers are U.S. Department of Labor “Bright Outlook” careers with expected growth of 10% to 14% through 2026.
You can apply your credits toward completing the Marketing associate degree.
Related Programs
Marketing
Develop a broad base of industry-required knowledge and abilities in advertising, sales, promotion, marketing research, digital marketing, social media, client services and customer experience planning.
Digital Marketing and Integrated Communications
Develop a broad cross-section of knowledge, skills and abilities in digital marketing, advertising, marketing research, analytics, social media, client services and integrated marketing communications.
Detailed Program Information
2021-22 Curriculum
| Course | Course Name | Credits |
|---|---|---|
| MKTG-102 | Marketing Principles | 3 |
| MKTG-104 | Selling Principles | 3 |
| MKTG-106 | Retail and Consumer Marketing ‡ | 3 |
| MKTG-107 | Customer Experience | 3 |
| MKTG-144 | Client Services | 3 |
| MKTG-173 | Marketing Research/Analytics | 3 |
| TOTAL CREDITS | 18 |
( ) Semester order for full-time students.
‡ Prerequisite required.
Note: All courses in this program count toward the Marketing associate degree.
Program curriculum requirements are subject to change.
Current MATC students should consult their Academic Program Plan for specific curriculum requirements.
Search for available classes now (link) to see course descriptions, class times and locations.
Already a student? You can visit Self-Service (link) and choose Student Planning to register for classes.
2021-2022 Program Card
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Important Dates
Deadlines and important dates can be found on:
Cost & Aid Deadlines
Also, you can find dates and deadlines on the MATC Calendar
Program Outcomes
- Develop marketing strategies
- Develop selling strategies
- Deliver sales presentations
- Apply customer experience and client services strategies
- Analyze sales information
Career Outlook
Opportunities for employment in sales are expected to increase; sales will continue to be essential for organizations as they look to maintain and expand their share of the market.
Possible Careers
Business-to-Business MarketingBusiness-to-Consumer Marketing
Professional Selling and Sales Management
Account Representative
Brand Ambassador
Customer Care Representative
Direct Salesperson
Inside Salesperson
National Accounts Sales Representative
Outside Sales Representative
Retail Sales Representative
Route Sales Representative
Sales Assistant
Sales Representative
Territory Sales Representative
Scholarships
Learn about scholarship opportunities here.
Learn about Scholarships available for this program here: https://matc.academicworks.com
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Business & Management Academic & Career Pathway
414-456-5323
leadpathway@matc.edu