Sales and Customer Experience

Sales Specialist image

Program Information

  • Location: Downtown Milwaukee Campus, Mequon Campus, Oak Creek Campus
  • Pathway: Business & Management
  • Program Code: 30-104-10
  • Offering: Online, In-class
  • Degree Type: Technical Diploma
  • Start Dates: August/January

About the Sales and Customer Experience Diploma


Prepare for a successful sales career by developing knowledge of commercial and consumer markets, sales, client services and customer experience planning. Focusing on the latest sales trends and technologies, this program is designed for the sales novice or professionals looking to refresh their skills.

Sales and customer experience careers are U.S. Department of Labor “Bright Outlook” careers with expected growth of 10% to 14% through 2026.

You can apply your credits toward completing the Marketing associate degree.


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Detailed Program Information

2020-21 Curriculum

Semester Course Course Name Credits
(1) MKTG-102 Marketing Principles 3
(1) MKTG-104 Selling Principles 3
(1) MKTG-106 Retail and Consumer Marketing ‡ 3
(1) MKTG-107 Customer Experience 3
(1) MKTG-144 Client Services 3
(1) MKTG-173 Marketing Research/Analytics 3

( ) Semester order for full-time students.
‡ Prerequisite required.

Note: All courses in this program count toward the Marketing associate degree.

Program curriculum requirements are subject to change.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.

To see course descriptions, class times, locations or to register online:
Students already enrolled in an MATC program can visit Self Service Student Planning.
All others can access this information through INFOnline.

Important Dates

Deadlines and important dates can be found on:
Cost & Aid Deadlines

Also, you can find dates and deadlines on the MATC Calendar

Program Outcomes

  • Develop marketing strategies
  • Develop selling strategies
  • Deliver sales presentations
  • Apply customer experience and client services strategies
  • Analyze sales information

Career Outlook

Opportunities for employment in sales are expected to increase; sales will continue to be essential for organizations as they look to maintain and expand their share of the market.

Possible Careers

Business-to-Business Marketing
Business-to-Consumer Marketing
Professional Selling and Sales Management
Account Representative
Advertising Sales Representative
B2B Corporate Sales
Brand Ambassador
Customer Care Representative
Direct Salesperson
Inside Salesperson
National Accounts Sales Representative
Outside Sales Representative
Retail Sales Representative
Route Sales Representative
Sales Assistant
Sales Representative
Territory Sales Representative


Learn about scholarship opportunities here.

Learn about Scholarships available for this program here:
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Business & Management Academic & Career Pathway

Downtown Milwaukee Campus, Main Building, Room M312-314
Mequon Campus, Room A108-110
Oak Creek Campus, Room A121
West Allis Campus, Room 103

Last updated: 09/14/2020