Sales and Customer Experience

Sales Specialist on headset phone

Program Information

  • Location: Downtown Milwaukee Campus, Mequon Campus, Oak Creek Campus, Online Campus
  • Pathway: Business & Management
  • Program Code: 30-104-10
  • Offering: Online, In-class
  • Degree Type: Technical Diploma
  • Start Dates: August/January

About the Sales and Customer Experience Diploma


Prepare for a successful sales career by developing knowledge of commercial and consumer markets, sales, client services and customer experience planning. Focusing on the latest sales trends and technologies, this program is designed for the sales novice or professionals looking to refresh their skills.

Sales and customer experience careers are U.S. Department of Labor “Bright Outlook” careers with expected growth of 10% to 14% through 2026.

You can apply your credits toward completing the Marketing associate degree.


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Detailed Program Information

2024-25 Curriculum

Course Course Name Credits
MKTG-102 Marketing Principles 3
MKTG-104 Selling Principles 3
MKTG-106 Retail and Consumer Marketing ‡ 3
MKTG-107 Customer Experience 3
MKTG-144 Client Services 3
MKTG-173 Marketing Research/Analytics 3

( ) Semester order for full-time students.
‡ Prerequisite required.

Note: All courses in this program count toward the Marketing associate degree.

Program curriculum requirements are subject to change.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.

Search for available classes now (link) to see course descriptions, class times and locations.

Already a student? You can visit Self-Service (link) and choose Student Planning to register for classes.

Important Dates

Deadlines and important dates can be found on:
Cost & Aid Deadlines

Also, you can find dates and deadlines on the MATC Events Calendar

Program Outcomes

  • Develop marketing strategies
  • Develop selling strategies
  • Deliver sales presentations
  • Apply customer experience and client services strategies
  • Analyze sales information

Career Outlook

This program is a Department of Labor "Bright Outlook Career" with expected growth of 10% over the next 10 years.

Possible Careers

Business-to-Business Marketing
Business-to-Consumer Marketing
Professional Selling and Sales Management
Account Representative
Brand Ambassador
Customer Care Representative
Direct Salesperson
Inside Salesperson
National Accounts Sales Representative
Outside Sales Representative
Retail Sales Representative
Route Sales Representative
Sales Assistant
Sales Representative
Territory Sales Representative



Use the buttons below to get more information, visit the college or apply now. 

Request Info    Visit Us    Apply Now



Business & Management Academic & Career Pathway


Last updated: 03/27/2024