Program Information
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Location: Downtown Milwaukee Campus, Mequon Campus, Oak Creek Campus, Online Campus
- Pathway: Business & Management
- Program Code: 31-104-9
- Offering: In-class, Online
- Degree Type: Technical Diploma
- Start Dates: August/January
About the Digital Marketing and Integrated Communications Diploma
Description
Develop a broad cross-section of knowledge, skills and abilities in digital marketing, advertising, marketing research, analytics, social media, client services and integrated marketing communications.
Digital marketing is a U.S. Department of Labor “Bright Outlook” career with expected growth of 5% to 9% through 2026.
You can apply your credits toward completing the Marketing associate degree.
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Related Programs
Marketing
Develop a broad base of industry-required knowledge and abilities in advertising, sales, promotion, marketing research, digital marketing, social media, client services and customer experience planning.
Sales and Customer Experience
Prepare for a successful sales career by developing knowledge of commercial and consumer markets, sales, client services and customer experience planning. Focusing on the latest sales trends and technologies, this program is designed for the sales novice or professionals looking to refresh their skills.
Detailed Program Information
2023-24 Curriculum
| Course | Course Name | Credits |
|---|---|---|
| ENG-195 | Written Communication ‡ (or) ENG-201 English 1 ‡ |
3 |
| MKTG-102 | Marketing Principles | 3 |
| MKTG-118 | Social Media Marketing | 3 |
| MKTG-165 | Digital Marketing | 3 |
| MKTG-173 | Marketing Research/Analytics | 3 |
| MKTG-125 | Advertising: Brands and Campaigns | 3 |
| MKTG-134 | Integrated Marketing Communications | 3 |
| MKTG-144 | Client Services | 3 |
| MKTG-198 | Visual Media Marketing | 3 |
| TOTAL CREDITS | 27 |
‡ Prerequisite required.
Note: All courses in this program count toward the Marketing associate degree.
Program curriculum requirements are subject to change.
Current MATC students should consult their Academic Program Plan for specific curriculum requirements.
Search for available classes now (link) to see course descriptions, class times and locations.
Already a student? You can visit Self-Service (link) and choose Student Planning to register for classes.
Important Dates
Deadlines and important dates can be found on:
Cost & Aid Deadlines
Also, you can find dates and deadlines on the MATC Events Calendar
Program Outcomes
- Develop strategies to anticipate and satisfy market needs
- Promote products, services, images and/or ideas to achieve a desired outcome
- Evaluate information through the market research process to make business decisions
- Prepare integrated content strategies
- Utilize various digital marketing tools and analytics
Career Outlook
This program is a Department of Labor "Bright Outlook Career" with expected growth of 10% over the next 10 years.
Possible Careers
Internet and Social Media Marketing
Digital Marketing Manager
Digital Strategist
Internet Marketing Specialist
SEM Specialist
SEO Specialist
Web Marketing Specialist
Campaign Manager
Ecommerce Content Specialist
Email Marketing Strategist
Analyst Relations Specialist
Marketing Communications Specialist
Media Relations Coordinator
Scholarships
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Use the buttons below to get more information, visit the college or apply now.
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Questions?
Business & Management Academic & Career Pathway
414-456-5323
leadpathway@matc.edu