Program Information
-
Location: Downtown Milwaukee Campus, Mequon Campus, Oak Creek Campus, Online Campus
- Pathway: Business & Management
- Program Code: 31-104-9
- Offering: In-class, Online
- Degree Type: Technical Diploma
- Start Dates: August/January
About the Digital Marketing and Integrated Communications Diploma
Description
Develop a broad cross-section of knowledge, skills and abilities in digital marketing, advertising, marketing research, analytics, social media, client services and integrated marketing communications.
Digital marketing is a U.S. Department of Labor “Bright Outlook” career with expected growth of 5% to 9% through 2026.
You can apply your credits toward completing the Marketing associate degree.
READY TO TAKE THE NEXT STEP?
Use the buttons below to get more information, visit the college or apply now.
Request Info Visit Us Apply Now
Related Programs
Detailed Program Information
2024-25 Curriculum
Course | Course Name | Credits |
---|---|---|
ENG-195 | Written Communication ‡ (or) any 200-level ENG course ‡ |
3 |
MKTG-102 | Marketing Principles | 3 |
MKTG-118 | Social Media Marketing | 3 |
MKTG-165 | Digital Marketing | 3 |
MKTG-173 | Marketing Research/Analytics | 3 |
MKTG-125 | Advertising: Brands and Campaigns | 3 |
MKTG-134 | Integrated Marketing Communications | 3 |
MKTG-144 | Client Services | 3 |
MKTG-198 | Visual Media Marketing | 3 |
TOTAL CREDITS | 27 |
‡ Prerequisite required.
Note: All courses in this program count toward the Marketing associate degree.
Program curriculum requirements are subject to change.
Current MATC students should consult their Academic Program Plan for specific curriculum requirements.
Search for available classes now (link) to see course descriptions, class times and locations.
Already a student? You can visit Self-Service (link) and choose Student Planning to register for classes.
2024-2025 Program Flyer
Important Dates
Deadlines and important dates can be found on:
Cost & Aid Deadlines
Also, you can find dates and deadlines on the MATC Events Calendar
Program Outcomes
- Develop strategies to anticipate and satisfy market needs
- Promote products, services, images and/or ideas to achieve a desired outcome
- Evaluate information through the market research process to make business decisions
- Prepare integrated content strategies
- Utilize various digital marketing tools and analytics
Career Outlook
This program is a Department of Labor "Bright Outlook Career" with expected growth of 10% over the next 10 years.
Possible Careers
Internet and Social Media Marketing
Digital Marketing Manager
Digital Strategist
Internet Marketing Specialist
SEM Specialist
SEO Specialist
Web Marketing Specialist
Campaign Manager
Ecommerce Content Specialist
Email Marketing Strategist
Analyst Relations Specialist
Marketing Communications Specialist
Media Relations Coordinator
Scholarships
READY TO TAKE THE NEXT STEP?
Use the buttons below to get more information, visit the college or apply now.
Request Info Visit Us Apply Now
Questions?
Business & Management Academic & Career Pathway
414-456-5323
leadpathway@matc.edu