Program Information
-
Location: Downtown Milwaukee Campus, Mequon Campus, Oak Creek Campus
- Pathway: Business & Management
- Program Code: 31-104-9
- Offering: In-class, Online
- Degree Type: Technical Diploma
- Start Dates: August/January
About the Digital Marketing and Integrated Communications Diploma
Description
Develop a broad cross-section of knowledge, skills and abilities in digital marketing, advertising, marketing research, analytics, social media, client services and integrated marketing communications.
Digital marketing is a U.S. Department of Labor “Bright Outlook” career with expected growth of 5% to 9% through 2026.
You can apply your credits toward completing the Marketing associate degree.
Related Programs
Marketing
Develop a broad base of industry-required knowledge and abilities in advertising, sales, promotion, marketing research, digital marketing, social media, client services and customer experience planning.
Sales and Customer Experience
Prepare for a successful sales career by developing knowledge of commercial and consumer markets, sales, client services and customer experience planning. Focusing on the latest sales trends and technologies, this program is designed for the sales novice or professionals looking to refresh their skills.
Detailed Program Information
2020-21 Curriculum
| Semester | Course | Course Name | Credits |
|---|---|---|---|
| (1) | ENG-195 | Written Communication (or) ENG-201 English 1 ‡ |
3 |
| (1) | MKTG-102 | Marketing Principles | 3 |
| (1) | MKTG-118 | Social Media Marketing | 3 |
| (1) | MKTG-165 | Digital Marketing | 3 |
| (1) | MKTG-173 | Marketing Research/Analytics | 3 |
| (2) | MKTG-125 | Advertising: Brands and Campaigns | 3 |
| (2) | MKTG-134 | Integrated Marketing Communications | 3 |
| (2) | MKTG-144 | Client Services | 3 |
| (2) | MKTG-198 | Visual Media Marketing | 3 |
| TOTAL CREDITS | 27 |
( ) Semester order for full-time students.
‡ Prerequisite required.
Note: All courses in this program count toward the Marketing associate degree.
Program curriculum requirements are subject to change.
Current MATC students should consult their Academic Program Plan for specific curriculum requirements.
To see course descriptions, class times, locations or to register online:
Students already enrolled in an MATC program can visit Self Service Student Planning.
All others can access this information through INFOnline.
2020-2021 Program Card
View/print the program card: front (jpg) | back (jpg)
Important Dates
Cost & Aid Deadlines
Also, you can find dates and deadlines on the MATC Calendar
Program Outcomes
- Develop strategies to anticipate and satisfy market needs
- Promote products, services, images and/or ideas to achieve a desired outcome
- Evaluate information through the market research process to make business decisions
- Prepare integrated content strategies
- Utilize various digital marketing tools and analytics
Career Outlook
Digital marketing is a U.S. Department of Labor “Bright Outlook” career with expected growth of 5% to 9% through 2026.
Possible Careers
Internet and Social Media Marketing
Digital Marketing Manager
Digital Strategist
Internet Marketing Specialist
SEM Specialist
SEO Specialist
Web Marketing Specialist
Campaign Manager
Ecommerce Content Specialist
Email Marketing Strategist
Analyst Relations Specialist
Marketing Communications Specialist
Media Relations Coordinator
Scholarships
Learn about scholarship opportunities here.
Learn about Scholarships available for this program here: https://matc.academicworks.com
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Questions?
Business & Management Academic & Career Pathway
414-456-5323, leadpathway@matc.edu
Downtown Milwaukee Campus, Main Building, Room M312-314
Mequon Campus, Room A108-110
Oak Creek Campus, Room A121
West Allis Campus, Room 103