Digital Marketing and Integrated Communications

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Program Information

  • Location: Downtown Milwaukee Campus, Mequon Campus, Oak Creek Campus
  • Pathway: Business & Management
  • Program Code: 31-104-9
  • Offering: In-class, Online
  • Degree Type: Technical Diploma
  • Start Dates: August/January

About the Digital Marketing and Integrated Communications Diploma


Develop a broad cross-section of knowledge, skills and abilities in digital marketing, advertising, marketing research, analytics, social media, client services and integrated marketing communications.

Digital marketing is a U.S. Department of Labor “Bright Outlook” career with expected growth of 5% to 9% through 2026.

You can apply your credits toward completing the Marketing associate degree.


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Detailed Program Information

2020-21 Curriculum

Semester Course Course Name Credits
(1) ENG-195 Written Communication
(or) ENG-201 English 1 ‡
(1) MKTG-102 Marketing Principles 3
(1) MKTG-118 Social Media Marketing 3
(1) MKTG-165 Digital Marketing 3
(1) MKTG-173 Marketing Research/Analytics 3
(2) MKTG-125 Advertising: Brands and Campaigns 3
(2) MKTG-134 Integrated Marketing Communications 3
(2) MKTG-144 Client Services 3
(2) MKTG-198 Visual Media Marketing 3

( ) Semester order for full-time students.
‡ Prerequisite required.

Note: All courses in this program count toward the Marketing associate degree.

Program curriculum requirements are subject to change.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.

To see course descriptions, class times, locations or to register online:
Students already enrolled in an MATC program can visit Self Service Student Planning.
All others can access this information through INFOnline.

2020-2021 Program Card

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Important Dates

Deadlines and important dates can be found on:
Cost & Aid Deadlines

Also, you can find dates and deadlines on the MATC Calendar

Program Outcomes

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare integrated content strategies
  • Utilize various digital marketing tools and analytics

Career Outlook

Digital marketing is a U.S. Department of Labor “Bright Outlook” career with expected growth of 5% to 9% through 2026.

Possible Careers

Internet and Social Media Marketing
Digital Marketing Manager
Digital Strategist
Internet Marketing Specialist
SEM Specialist
SEO Specialist
Web Marketing Specialist
Campaign Manager
Ecommerce Content Specialist
Email Marketing Strategist
Analyst Relations Specialist
Marketing Communications Specialist
Media Relations Coordinator


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Learn about Scholarships available for this program here:
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Business & Management Academic & Career Pathway

Downtown Milwaukee Campus, Main Building, Room M312-314
Mequon Campus, Room A108-110
Oak Creek Campus, Room A121
West Allis Campus, Room 103

Last updated: 08/21/2020