Marketing

Marketing photo

Program Information

  • Location: Downtown Milwaukee Campus, Mequon Campus, Oak Creek Campus
  • Pathway: Business & Management
  • Program Code: 10-104-3
  • Offering: Online, In-class
  • Degree Type: 2-Year Degree (Associate)
  • Start Dates: August/January

About the Program

Description

Develop a broad base of industry-required knowledge and abilities in advertising, sales, promotion, marketing research, digital marketing, social media, client services and customer experience planning.

Marketing is a U.S. Department of Labor “Bright Outlook” career with expected growth of 5% to 9% through 2026.

You can earn the Digital Marketing and Integrated Communications technical diploma and Sales and Customer Experience technical diploma on the way to completing this degree.

Additional program details: Marketing is the revenue-producing function of a business that creates awareness, communicates and delivers information about products and services, and builds relationships between a business and its customers. The field of marketing is vast and allows the individual to participate in various areas of business.

Students may complete this degree entirely online, entirely on campus, or combine online classes with on-campus classes.


Related Programs

two student at a computer

Digital Marketing and Integrated Communications

Develop a broad cross-section of knowledge, skills and abilities in digital marketing, advertising, marketing research, analytics, social media, client services and integrated marketing communications.

Sales Specialist image

Sales and Customer Experience

Prepare for a successful sales career by developing knowledge of commercial and consumer markets, sales, client services and customer experience planning. Focusing on the latest sales trends and technologies, this program is designed for the sales novice or professionals looking to refresh their skills.

Detailed Program Information

2020-21 Curriculum

Semester Course Course Name Credits
(1) BADM-106 MS Office for Business Applications 3
(1) ENG-195 Written Communication ^
(or) ENG-201 English 1 ‡
3
(1) MKTG-102 Marketing Principles * 3
(1) MKTG-104 Selling Principles * 3
(2) ACCTG-110 Financial Accounting 3
(2) MATH-107 College Mathematics ‡
(or) Any 200-level MATH course
3
(2) MKTG-125 Advertising: Brands and Campaigns ^ 3
(2) MKTG-173 Marketing Research/Analytics ^ 3
(2) MKTG-198 Visual Media Marketing ^ 3
(3) BADM-110 Business Communications With Technology 3
(3) ECON-195 Economics
(or) Any 200-level ECON course
3
(3) ENG-197 Technical Reporting
(or) Any 200-level ENG course
3
(3) MKTG-118 Social Media Marketing ^ 3
(3) MKTG-165 Digital Marketing ^ 3
(3) PSYCH-199 Psychology of Human Relations
(or) Any 200-level PSYCH course
3
(4) BADM-134 Business Organization and Management 3
(4) MKTG-106 Retail and Consumer Marketing ‡ * 3
(4) MKTG-107 Customer Experience * 3
(4) MKTG-134 Integrated Marketing Communications ^ 3
(4) MKTG-144 Client Services ^ * 3
(4) MKTG-175 Marketing Internship ‡ 1
TOTAL CREDITS 61

() Semester order for full-time students.
‡ Prerequisite required.
^ Counts toward earning the Digital Marketing and Integrated Communications technical diploma.
* Counts toward earning the Sales and Customer Experience technical diploma.

Program curriculum requirements are subject to change.

This Associate in Applied Science program will transfer to one or more four-year institutions.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.

To see course descriptions, class times, locations or to register online:
Students already enrolled in an MATC program can visit Self Service Student Planning.
All others can access this information through INFOnline.

Important Dates

Deadlines and important dates can be found on:
Cost & Aid Deadlines

Also, you can find dates and deadlines on the MATC Calendar

Program Outcomes

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images, and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies

Career Outlook

Marketing is a U.S. Department of Labor “Bright Outlook” career with expected growth of 5% to 9% through 2026.

Marketing, advertising, promotion and sales will continue to be essential for organizations as they look to maintain and expand their share of the market. To succeed in a marketing career, students will need to understand the relationship between the business world and the changing characteristics of commercial and consumer markets.

POSSIBLE CAREERS

Advertising Creative and Account Management
Business-to-Business Marketing
Business-to-Consumer Marketing
Internet and Social Media Marketing
Professional Selling and Sales Management
Sales Promotion and Event Marketing

Scholarships

Learn about scholarship opportunities here.

Learn about Scholarships available for this program here: https://matc.academicworks.com
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QUESTIONS?

Business & Management Academic & Career Pathway
414-456-5323, leadpathway@matc.edu

Downtown Milwaukee Campus, Main Building, Room M312-314
Mequon Campus, Room A108-110
Oak Creek Campus, Room A121
West Allis Campus, Room 103

Last updated: 05/15/2020