Program Information
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Location: Downtown Milwaukee Campus, Mequon Campus, Oak Creek Campus
- Pathway: Business & Management
- Program Code: 10-104-3
- Offering: Online, In-class
- Degree Type: 2-Year Degree (Associate)
- Start Dates: August/January
About the Program
Description
Develop a broad base of industry-required knowledge and abilities in advertising, sales, promotion, marketing research, digital marketing, social media, client services and customer experience planning.
Marketing is a U.S. Department of Labor “Bright Outlook” career with expected growth of 5% to 9% through 2026.
You can earn the Digital Marketing and Integrated Communications technical diploma and Sales and Customer Experience technical diploma on the way to completing this degree.
Additional program details: Marketing is the revenue-producing function of a business that creates awareness, communicates and delivers information about products and services, and builds relationships between a business and its customers. The field of marketing is vast and allows the individual to participate in various areas of business.
Students may complete this degree entirely online, entirely on campus, or combine online classes with on-campus classes.
Related Programs
Digital Marketing and Integrated Communications
Develop a broad cross-section of knowledge, skills and abilities in digital marketing, advertising, marketing research, analytics, social media, client services and integrated marketing communications.
Sales and Customer Experience
Prepare for a successful sales career by developing knowledge of commercial and consumer markets, sales, client services and customer experience planning. Focusing on the latest sales trends and technologies, this program is designed for the sales novice or professionals looking to refresh their skills.
Detailed Program Information
2020-21 Curriculum
| Semester | Course | Course Name | Credits |
|---|---|---|---|
| (1) | BADM-106 | MS Office for Business Applications | 3 |
| (1) | ENG-195 | Written Communication ^ (or) ENG-201 English 1 ‡ |
3 |
| (1) | MKTG-102 | Marketing Principles * | 3 |
| (1) | MKTG-104 | Selling Principles * | 3 |
| (2) | ACCTG-110 | Financial Accounting | 3 |
| (2) | MATH-107 | College Mathematics ‡ (or) Any 200-level MATH course |
3 |
| (2) | MKTG-125 | Advertising: Brands and Campaigns ^ | 3 |
| (2) | MKTG-173 | Marketing Research/Analytics ^ | 3 |
| (2) | MKTG-198 | Visual Media Marketing ^ | 3 |
| (3) | BADM-110 | Business Communications With Technology | 3 |
| (3) | ECON-195 | Economics (or) Any 200-level ECON course |
3 |
| (3) | ENG-197 | Technical Reporting (or) Any 200-level ENG course |
3 |
| (3) | MKTG-118 | Social Media Marketing ^ | 3 |
| (3) | MKTG-165 | Digital Marketing ^ | 3 |
| (3) | PSYCH-199 | Psychology of Human Relations (or) Any 200-level PSYCH course |
3 |
| (4) | BADM-134 | Business Organization and Management | 3 |
| (4) | MKTG-106 | Retail and Consumer Marketing ‡ * | 3 |
| (4) | MKTG-107 | Customer Experience * | 3 |
| (4) | MKTG-134 | Integrated Marketing Communications ^ | 3 |
| (4) | MKTG-144 | Client Services ^ * | 3 |
| (4) | MKTG-175 | Marketing Internship ‡ | 1 |
| TOTAL CREDITS | 61 |
() Semester order for full-time students.
‡ Prerequisite required.
^ Counts toward earning the Digital Marketing and Integrated Communications technical diploma.
* Counts toward earning the Sales and Customer Experience technical diploma.
Program curriculum requirements are subject to change.
This Associate in Applied Science program will transfer to one or more four-year institutions.
Current MATC students should consult their Academic Program Plan for specific curriculum requirements.
To see course descriptions, class times, locations or to register online:
Students already enrolled in an MATC program can visit Self Service Student Planning.
All others can access this information through INFOnline.
Important Dates
Deadlines and important dates can be found on:
Cost & Aid Deadlines
Also, you can find dates and deadlines on the MATC Calendar
Program Outcomes
- Develop strategies to anticipate and satisfy market needs
- Promote products, services, images, and/or ideas to achieve a desired outcome
- Evaluate information through the market research process to make business decisions
- Prepare selling strategies
Career Outlook
Marketing is a U.S. Department of Labor “Bright Outlook” career with expected growth of 5% to 9% through 2026.
Marketing, advertising, promotion and sales will continue to be essential for organizations as they look to maintain and expand their share of the market. To succeed in a marketing career, students will need to understand the relationship between the business world and the changing characteristics of commercial and consumer markets.
POSSIBLE CAREERS
Advertising Creative and Account ManagementBusiness-to-Business Marketing
Business-to-Consumer Marketing
Internet and Social Media Marketing
Professional Selling and Sales Management
Sales Promotion and Event Marketing
Scholarships
Learn about scholarship opportunities here.
Learn about Scholarships available for this program here: https://matc.academicworks.com
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QUESTIONS?
Business & Management Academic & Career Pathway
414-456-5323, leadpathway@matc.edu
Downtown Milwaukee Campus, Main Building, Room M312-314
Mequon Campus, Room A108-110
Oak Creek Campus, Room A121
West Allis Campus, Room 103