Marketing photo

Program Information

  • Location: Downtown Milwaukee Campus, Mequon Campus, Oak Creek Campus, Online Campus
  • Pathway: Business & Management
  • Program Code: 10-104-3
  • Offering: Online, In-class
  • Degree Type: 2-Year Degree (Associate)
  • Start Dates: August/January

About the Marketing Degree


Develop a broad base of industry-required knowledge and abilities in advertising, sales, promotion, marketing research, digital marketing, social media, client services and customer experience planning.

Marketing is a U.S. Department of Labor “Bright Outlook” career with expected growth of 5% to 9% through 2026.

You can earn the Digital Marketing and Integrated Communications technical diploma and Sales and Customer Experience technical diploma on the way to completing this degree.

Additional program details: Marketing is the revenue-producing function of a business that creates awareness, communicates and delivers information about products and services, and builds relationships between a business and its customers. The field of marketing is vast and allows the individual to participate in various areas of business.

Students may complete this degree entirely online, entirely on campus, or combine online classes with on-campus classes.


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Related Programs

student at a computer

Digital Marketing and Integrated Communications

Develop a broad cross-section of knowledge, skills and abilities in digital marketing, advertising, marketing research, analytics, social media, client services and integrated marketing communications.

Sales Specialist on headset phone

Sales and Customer Experience

Prepare for a successful sales career by developing knowledge of commercial and consumer markets, sales, client services and customer experience planning. Focusing on the latest sales trends and technologies, this program is designed for the sales novice or professionals looking to refresh their skills.

Detailed Program Information

2024-25 Curriculum

Course Course Name Credits
BADM-106 MS Office for Business Applications 3
ENG-195 Written Communication ‡ ^
(or) any 200-level ENG course
MKTG-102 Marketing Principles * ^ 3
MKTG-104 Selling Principles * 3
ACCTG-110 Financial Accounting 3
MATH-107 College Mathematics ‡
(or) Any 200-level MATH course
MKTG-125 Advertising: Brands and Campaigns ^ 3
MKTG-173 Marketing Research/Analytics ^ * 3
MKTG-198 Visual Media Marketing ^ 3
BADM-110 Business Communications With Technology 3
ECON-195 Economics
(or) Any 200-level ECON course
ENG-197 Technical Reporting ‡
(or) Any 200-level ENG or SPEECH course
MKTG-118 Social Media Marketing ^ 3
MKTG-165 Digital Marketing ^ 3
PSYCH-199 Psychology of Human Relations
(or) Any 200-level PSYCH course
BADM-134 Business Organization and Management 3
MKTG-106 Retail and Consumer Marketing ‡ * 3
MKTG-107 Customer Experience * 3
MKTG-134 Integrated Marketing Communications ^ 3
MKTG-144 Client Services ^ * 3
MKTG-175 Marketing Internship ‡ 1

‡ Prerequisite required.
^ Counts toward earning the Digital Marketing and Integrated Communications technical diploma.
* Counts toward earning the Sales and Customer Experience technical diploma.

Program curriculum requirements are subject to change.

This Associate in Applied Science program will transfer to one or more four-year institutions.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.

Search for available classes now (link) to see course descriptions, class times and locations.

Already a student? You can visit Self-Service (link) and choose Student Planning to register for classes.


Upon completion of specified coursework, students may be eligible for the following digital badge(s):

business_digital-marketing_badge_600x600.png business_marketing-fundamentals_badge_600x600.png
 business_sales-customer-experience_badge_600x600.png  business_social-media-marketing_badge_600x600.png 


Important Dates

Deadlines and important dates can be found on:
Cost & Aid Deadlines

Also, you can find dates and deadlines on the MATC Events Calendar

Program Outcomes

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images, and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies

Career Outlook

This program is a Department of Labor "Bright Outlook Career" with expected growth of 10% over the next 10 years.


Advertising Creative and Account Management
Business-to-Business Marketing
Business-to-Consumer Marketing
Internet and Social Media Marketing
Professional Selling and Sales Management
Sales Promotion and Event Marketing
Brand Ambassador
Social Media Manager
Marketing Assistant
Marketing Coordinator,
Marketing Analyst
Marketing Specialist
Social Media Coordinator
Social Media Specialist
Digital Marketing Specialist



Use the buttons below to get more information, visit the college or apply now. 

Request Info    Visit Us    Apply Now



Business & Management Academic & Career Pathway


Last updated: 03/20/2024