Digital Content Creation

eProduction pic

Program Information

  • Location: Downtown Milwaukee Campus
  • Pathway: Creative Arts, Design & Media
  • Program Code: 10-701-3
  • Offering: In-class
  • Degree Type: 2-Year Degree (Associate)
  • Start Dates: August/January

About the Digital Content Creation Degree


To begin a career in producing on-demand visual media content, this degree prepares you to distribute high-quality video content for the internet, smartphones and other interactive technologies. You will learn how to acquire, edit and recode media for multiple delivery platforms, and gain hands-on experience at Milwaukee PBS studios.

Electronic production of on-demand content is growing as businesses strive to reach consumers via new technologies.

You can earn the TV/Video Field Production Assistant technical diploma on the way to completing this degree.

Additional program details: Skill development will focus on quality production, emphasizing media message design, digital content management, and multiplatform avenues for delivery of the message.

Research indicates that fewer individuals rely solely on their televisions for video entertainment and other programming, and content on-demand means that media must be made available more broadly, easily and personally.

Successful employment requires strong visualization skills and an acute imagination, as well as computer, math and communication skills.



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Related Programs

video student at laptop

TV/Video Field Production Assistant

To get ready for cameras and action, you will gain skills in the basics of field-based production, location lighting, high-definition field camera operation, and principles of non-linear editing and content distribution. Courses are taught in the Milwaukee PBS studios for real-world experience. This program prepares students for on-location, video production entry-level positions.

two person interview in tv studio

Television and Video Production

Prepare for a career in the production, operation and programming areas of broadcast television, cable, or corporate and commercial video. You will gain hands-on experience in the high-definition studios of Milwaukee PBS, a leader in HDTV production.

Detailed Program Information

2024-25 Curriculum

Course Course Name Credits
TV-101 TV/Studio Production Techniques ‡ 4
ENG-195 Written Communication ‡ ^
(or) ENG-201 English 1 ‡
TV-181 Video in Society ^ 1
DCC-150 Introduction to Digital Content Creation ^ 3
DCC-170 Media Design Elements 2
PSYCH-199 Psychology of Human Relations
(or) Any 200-level PSYCH course
TV-105 TV/Video Field Production Techniques ‡ ^ 4
TV-112 Storytelling via Post-Product ‡ 3
DCC-152 Intermediate Digital Content Techniques ‡ 3
ENG-197 Technical Reporting ‡
(or) Any 200-level ENG or SPEECH course
DCC-153 Data Content Creation Practicum ‡ 3
DCC-158 Data Content Management 1 1
DCC-159 Streaming Content Creation ‡ 2
DCC-154 Digital Content Engagement ‡ 3
TV-107 Scriptwriting for Visual Media 3
TV-142 Intermediate Nonlinear Video Editing ‡ 3
TV-106 Grip/Gaffing & Camera Support ‡  2
MATH-107 College Mathematics ‡
(or) Any 200-level MATH course
DCC-171 Digital Engineering Principles ‡ 1
DCC-155 Advanced Techniques/Digital Content
Creation ‡
TV-149 MCA CO-OP 1 ‡  3
TV-132 Advanced Non-linear Editing ‡ 3
SOCSCI-197 Contemporary American Society
(or) Any 200-level HIST or SOCSCI course
TV-109 Techniques for Field Audio Acquisition ‡ 2



‡ Prerequisite required.
^ Counts toward earning the TV/Video Field Production Assistant technical diploma.

Program curriculum requirements are subject to change.

This Associate in Applied Science program will transfer to one or more four-year institutions.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.

Search for available classes now (link) to see course descriptions, class times and locations.

Already a student? You can visit Self-Service (link) and choose Student Planning to register for classes.

Important Dates

Deadlines and important dates can be found on:
Cost & Aid Deadlines

Also, you can find dates and deadlines on the MATC Events Calendar

Program Outcomes

  • Apply the principles of design and storytelling to develop media products and services
  • Demonstrate proficiency in the use of media software, tools and technology
  • Manage a production from concept through completion
  • Communicate creative rationale in formal and informal settings
  • Apply ethical business practices

Career Outlook

Typical job duties include concept development, audio and video acquisition and editing, data and asset management, multimedia and video design, and program delivery methods.

Non-Linear Video Editor
Audio Producer/Editor
Data Asset Manager
Digital Content Creator
Multimedia and Video Content Specialist
Online Video Producer/Director
Digital Photojournalist
SEO Specialist



Use the buttons below to get more information, visit the college or apply now. 

Request Info    Visit Us    Apply Now



Creative Arts, Design & Media Academic & Career Pathway


Last updated: 04/12/2024