Hospitality Sales and Marketing Fundamentals

Badge

Program Information

  • Location: Online Campus
  • Pathway: Business and Management
  • Program Code: HOTEL-105
  • Offering: Online
  • Degree Type: Badge
  • Start Dates: Spring 2027

About the Credential

Earners of this badge demonstrate a foundational understanding of sales, marketing, and revenue optimization within the hospitality industry. They have mastered the core hospitality sales cycle, effective promotional strategies for hotels and restaurants, target market segmentation, and fundamental yield management techniques to drive occupancy and profitability.

HOW TO earn a Credential

MATC’s digital badges are an easy way for earners to share their verifiable knowledge and skills both socially and professionally.  

All MATC’s digital badges are earned when the identified course(s) within the badge are all completed with a grade of C or better. This more immediate method of delivering credentials allows our students to showcase their hard-earned skills faster and stand out to employers sooner.

Earning Criteria

Course Course Name Credits
HOTEL-105 Hospitality Marketing, Sales and Bev Strategy 3-credit college-level course
TOTAL CREDITS 3

Tuition for Individual MicroCredentials and Badges is paid for by the student. However, if you plan to further your education with a Technical Diploma or Associate Degree, financial aid and scholarships may be available. Please meet with your Pathway Advisor before registering for more information.



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Last updated: 11/09/2026