Digital Marketing

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Program Information

  • Location: Downtown Milwaukee Campus, Mequon Campus, Oak Creek Campus
  • Pathway: Business & Management
  • Program Code: 05-104-1
  • Offering: In-Person, Online
  • Degree Type: Badge
  • Start Dates: Based on individual program

About the Badge

The courses in this program will develop Digital Marketing skills that will help businesses to promote their brand and to connect with potential customers using the internet and other forms of digital communication. This includes email, social media,web-based advertising text, and multimedia messages.


HOW TO earn a Badge

MATC’s digital badges are an easy way for earners to share their verifiable knowledge and skills both socially and professionally.  

All MATC’s digital badges are earned when the identified course(s) within the badge are all completed with a grade of C or better. This more immediate method of delivering credentials allows our students to showcase their hard-earned skills faster and stand out to employers sooner.

 

Earning Criteria

Course Course Name Credits
MKTG-102 Marketing Principles 3-credit college-level course
MKTG-118 Social Media Marketing 3-credit college-level course
MKTG-165 Digital Marketing 3-credit college-level course
MKTG-198 Visual Media Marketing 3-credit college-level course
TOTAL CREDITS 12

The cost of earning a digital badge is paid through tuition. If you are applying for the badge only, options include paying in full, a payment plan, or third-party sponsorship, however you will not be eligible for Financial Aid. If you earn the badge as part of a larger technical diploma or associate degree program, tuition also may be covered through Financial Aid.



Related Programs

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Digital Marketing and Integrated Communications

Develop a broad cross-section of knowledge, skills and abilities in digital marketing, advertising, marketing research, analytics, social media, client services and integrated marketing communications.

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Last updated: 05/23/2025