Program Information
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Location: Downtown Milwaukee Campus, Mequon Campus, Oak Creek Campus
- Pathway: Business & Management
- Program Code: 05-104-1
- Offering: Online, In-Person
- Degree Type: Badge
- Start Dates: Based on individual program
About the Credential
The courses in this program will develop Marketing skills that will help businesses attract an audience to the company's product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.
HOW TO earn a Credential
MATC’s digital badges are an easy way for earners to share their verifiable knowledge and skills both socially and professionally.
All MATC’s digital badges are earned when the identified course(s) within the badge are all completed with a grade of C or better. This more immediate method of delivering credentials allows our students to showcase their hard-earned skills faster and stand out to employers sooner.
Earning Criteria
| Course | Course Name | Credits |
|---|---|---|
| MKTG-102 | Marketing Principles | 3-credit college-level course |
| MKTG-125 | Advertising Brands and Campaigns | 3-credit college-level course |
| MKTG-173 | Marketing Research / Analytics | 3-credit college-level course |
| MKTG-134 | Integrated Marketing Communications | 3-credit college-level course |
| TOTAL CREDITS | 12 |
Tuition for Individual MicroCredentials and Badges is paid for by the student. However, if you plan to further your education with a Technical Diploma or Associate Degree, financial aid and scholarships may be available. Please meet with your Pathway Advisor before registering for more information.
Related Programs
Marketing
Develop a broad base of industry-required knowledge and abilities in advertising, sales, promotion, marketing research, digital marketing, social media, client services and customer experience planning.
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