New Product Development

badge

Program Information

  • Location: Downtown Milwaukee Campus
  • Pathway: Business & Management
  • Program Code: 05-145-2
  • Offering: Online, In-Person
  • Degree Type: Badge
  • Start Dates: Based on individual program

About the Badge

This course takes the idea for the product or service, researches the size of the market, and develops a plan to address the market. Understanding how the consumer values the product or service, and how to increase that usage or awareness will be stressed. Sections covered will be estimating the physical size or value of the market, pricing, creating a cohesive marketing plan, and building a distribution channel.


HOW TO earn a Badge

MATC’s digital badges are an easy way for earners to share their verifiable knowledge and skills both socially and professionally.  

All MATC’s digital badges are earned when the identified course(s) within the badge are all completed with a grade of C or better. This more immediate method of delivering credentials allows our students to showcase their hard-earned skills faster and stand out to employers sooner.

 

Earning Criteria

Course Course Name Credits
ENTREP-102 New Product Development 3-credit course
TOTAL CREDITS 3

The cost of earning a digital badge is paid through tuition. If you are applying for the badge only, options include paying in full, a payment plan, or third-party sponsorship, however you will not be eligible for Financial Aid. If you earn the badge as part of a larger technical diploma or associate degree program, tuition also may be covered through Financial Aid.

 

Related Programs

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This program will prepare you to unite your passion for your work with a viable business model. It also benefits those with a desire to own and operate their own business, and is useful for individuals seeking new skills in their current jobs, career advancement or a job change.

READY TO TAKE THE NEXT STEP? 

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Last updated: 05/23/2025