Program Information
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Location: Downtown Milwaukee Campus
- Pathway: Business & Management
- Program Code: 05-145-2
- Offering: Online, In-Person
- Degree Type: Badge
- Start Dates: Based on individual program
About the Credential
This course takes the idea for the product or service, researches the size of the market, and develops a plan to address the market. Understanding how the consumer values the product or service, and how to increase that usage or awareness will be stressed. Sections covered will be estimating the physical size or value of the market, pricing, creating a cohesive marketing plan, and building a distribution channel.
HOW TO earn a Credential
MATC’s digital badges are an easy way for earners to share their verifiable knowledge and skills both socially and professionally.
All MATC’s digital badges are earned when the identified course(s) within the badge are all completed with a grade of C or better. This more immediate method of delivering credentials allows our students to showcase their hard-earned skills faster and stand out to employers sooner.
Earning Criteria
| Course | Course Name | Credits |
|---|---|---|
| ENTREP-102 | New Product Development | 3-credit course |
| TOTAL CREDITS | 3 |
Tuition for Individual MicroCredentials and Badges is paid for by the student. However, if you plan to further your education with a Technical Diploma or Associate Degree, financial aid and scholarships may be available. Please meet with your Pathway Advisor before registering for more information.
Related Programs
Entrepreneurship diploma
This program will prepare you to unite your passion for your work with a viable business model. It also benefits those with a desire to own and operate their own business, and is useful for individuals seeking new skills in their current jobs, career advancement or a job change.
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