Program Information
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Location: Downtown Milwaukee Campus, Mequon Campus, Oak Creek Campus, Online Campus
- Pathway: Business & Management
- Program Code: 10-104-3
- Offering: Online, In-class
- Degree Type: 2-Year Degree (Associate)
- Start Dates: August/January
About the Marketing Degree
Description
Develop a broad base of industry-required knowledge and abilities in advertising, sales, promotion, marketing research, digital marketing, social media, client services and customer experience planning.
Marketing is a U.S. Department of Labor “Bright Outlook” career with expected growth of 5% to 9% through 2026.
You can earn the Digital Marketing and Integrated Communications technical diploma and Sales and Customer Experience technical diploma on the way to completing this degree.
Additional program details: Marketing is the revenue-producing function of a business that creates awareness, communicates and delivers information about products and services, and builds relationships between a business and its customers. The field of marketing is vast and allows the individual to participate in various areas of business.
Students may complete this degree entirely online, entirely on campus, or combine online classes with on-campus classes.
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Related Programs
Digital Marketing and Integrated Communications
Develop a broad cross-section of knowledge, skills and abilities in digital marketing, advertising, marketing research, analytics, social media, client services and integrated marketing communications.
Sales and Customer Experience
Prepare for a successful sales career by developing knowledge of commercial and consumer markets, sales, client services and customer experience planning. Focusing on the latest sales trends and technologies, this program is designed for the sales novice or professionals looking to refresh their skills.
Detailed Program Information
2024-25 Curriculum
| Course | Course Name | Credits |
|---|---|---|
| BADM-106 | MS Office for Business Applications | 3 |
| ENG-195 | Written Communication ‡ ^ (or) any 200-level ENG course |
3 |
| MKTG-102 | Marketing Principles * ^ | 3 |
| MKTG-104 | Selling Principles * | 3 |
| ACCTG-110 | Financial Accounting | 3 |
| MATH-107 | College Mathematics ‡ (or) Any 200-level MATH course |
3 |
| MKTG-125 | Advertising: Brands and Campaigns ^ | 3 |
| MKTG-173 | Marketing Research/Analytics ^ * | 3 |
| MKTG-198 | Visual Media Marketing ^ | 3 |
| BADM-110 | Business Communications With Technology | 3 |
| ECON-195 | Economics (or) Any 200-level ECON course |
3 |
| ENG-197 | Technical Reporting ‡ (or) Any 200-level ENG or SPEECH course |
3 |
| MKTG-118 | Social Media Marketing ^ | 3 |
| MKTG-165 | Digital Marketing ^ | 3 |
| PSYCH-199 | Psychology of Human Relations (or) Any 200-level PSYCH course |
3 |
| BADM-134 | Business Organization and Management | 3 |
| MKTG-106 | Retail and Consumer Marketing ‡ * | 3 |
| MKTG-107 | Customer Experience * | 3 |
| MKTG-134 | Integrated Marketing Communications ^ | 3 |
| MKTG-144 | Client Services ^ * | 3 |
| MKTG-175 | Marketing Internship ‡ | 1 |
| TOTAL CREDITS | 61 |
‡ Prerequisite required.
^ Counts toward earning the Digital Marketing and Integrated Communications technical diploma.
* Counts toward earning the Sales and Customer Experience technical diploma.
Program curriculum requirements are subject to change.
This Associate in Applied Science program will transfer to one or more four-year institutions.
Current MATC students should consult their Academic Program Plan for specific curriculum requirements.
Search for available classes now (link) to see course descriptions, class times and locations.
Already a student? You can visit Self-Service (link) and choose Student Planning to register for classes.
DIGITAL BADGES
Upon completion of specified coursework, students may be eligible for the following digital badge(s):
Important Dates
Deadlines and important dates can be found on:
Cost & Aid Deadlines
Also, you can find dates and deadlines on the MATC Events Calendar
Program Outcomes
- Develop strategies to anticipate and satisfy market needs
- Promote products, services, images, and/or ideas to achieve a desired outcome
- Evaluate information through the market research process to make business decisions
- Prepare selling strategies
Career Outlook
This program is a Department of Labor "Bright Outlook Career" with expected growth of 10% over the next 10 years.
POSSIBLE CAREERS
Advertising Creative and Account Management
Business-to-Business Marketing
Business-to-Consumer Marketing
Internet and Social Media Marketing
Professional Selling and Sales Management
Sales Promotion and Event Marketing
Brand Ambassador
Social Media Manager
Marketing Assistant
Marketing Coordinator,
Marketing Analyst
Marketing Specialist
Social Media Coordinator
Social Media Specialist
Digital Marketing Specialist
Scholarships
READY TO TAKE THE NEXT STEP?
Use the buttons below to get more information, visit the college or apply now.
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QUESTIONS?
Business & Management Academic & Career Pathway
414-456-5323
leadpathway@matc.edu