Getting to know all about MATC

New campaign designed to showcase college’s profound community impact

Mark Feldmann,

May 05, 2022

MILWAUKEE – Milwaukee Area Technical College has provided educational excellence for more than a century.

Most people have heard about the school and are aware of its long-time presence in downtown Milwaukee along with campuses in Mequon, Oak Creek and West Allis as well as an education center in the Walker’s Square neighborhood. But do they really know the full impact of MATC? 

For instance, do they know:

  • MATC and its graduates pump $1.5 billion – that’s billion – into the regional economy every year.
  • Hundreds of MATC graduates transfer to a four-year college or university each year, taking advantage of 40+ transfer agreements.
  • 88% of MATC degree graduates get a job within six months.
  • 77% of MATC graduates work in the district.
  • 55% of MATC students are students of color, representing the region’s future diverse talent pipeline. 

To increase awareness of the extensive reach and deep roots MATC has in the community, the college is launching a new community building campaign. The campaign includes two, 30-second television spots, print advertisements and digital spots.

“We welcome this opportunity to share the credibility and value of an MATC degree, the opportunity the college presents to donors to invest in the causes they care about, and our readiness to form partnership to solve local problems,” said Laura Bray, MATC vice president of college advancement and external communications. 

Today, MATC’s impact can be felt anywhere and everywhere Milwaukee heals, creates, builds and advances equity. Every day MATC strives to transform lives, industry and the community by preparing students today for the careers of tomorrow. 

By accomplishing that mission, MATC has a deeply profound effect on the area’s workforce, worth and well being. 

MATC is a vital economic engine that prepares graduates to fit the most difficult-to-fill job openings in the region and are ready to work on day one. With more than 170 high-quality programs that connect students to a career in as little as one to two years, MATC provides an affordable, accessible path to family-sustaining employment and career advancement.

MATC students generate $1.5 billion in annual economic impact in the college’s district – all of Milwaukee County, most of Ozaukee County and small portions of Waukesha and Washington counties. MATC is one of the most diverse educational institutions in the Midwest. Equity is a strategic priority for the college and inclusion is one of its values.

“We are thrilled that more and more people in the Milwaukee region are getting to know MATC and our impact,” said MATC Chief Marketing Officer Tony Tagliavia added: “With equity as a strategic priority, we are lifting up our students and building the region’s diverse talent pipeline.”

To learn more, visit

Wisconsin’s largest technical college and one of the most diverse two-year institutions in the Midwest, Milwaukee Area Technical College is a key driver of southeastern Wisconsin’s economy and has provided innovative education in the region since 1912. More than 25,000 students per year attend the college’s four campuses and community-based sites or learn online. MATC offers affordable and accessible education and training opportunities that empower and transform lives in the community. The college offers more than 170 academic programs; and transfer options leading to bachelor’s degrees with more than 40 four-year colleges and universities. Overwhelmingly, MATC graduates build careers and businesses in southeastern Wisconsin. The college is accredited by the Higher Learning Commission.