Program Information
-
Location: Downtown Milwaukee Campus
- Pathway: Creative Arts, Design & Media
- Program Code: 10-701-3
- Offering: In-Person
- Degree Type: 2-Year Degree (Associate)
- Start Dates: August/January
About the Digital Content Creation Degree
Description
To begin a career in producing on-demand visual media content, this degree prepares you to distribute high-quality video content for the internet, smartphones and other interactive technologies. You will learn how to acquire, edit and recode media for multiple delivery platforms, and gain hands-on experience at Milwaukee PBS studios.
Electronic production of on-demand content is growing as businesses strive to reach consumers via new technologies.
You can earn the TV/Video Field Production Assistant technical diploma on the way to completing this degree.
Additional program details: Skill development will focus on quality production, emphasizing media message design, digital content management, and multiplatform avenues for delivery of the message.
Research indicates that fewer individuals rely solely on their televisions for video entertainment and other programming, and content on-demand means that media must be made available more broadly, easily and personally.
Successful employment requires strong visualization skills and an acute imagination, as well as computer, math and communication skills.
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Career Outlook
Related Programs
TV/Video Field Production Assistant
To get ready for cameras and action, you will gain skills in the basics of field-based production, location lighting, high-definition field camera operation, and principles of non-linear editing and content distribution. Courses are taught in the Milwaukee PBS studios for real-world experience. This program prepares students for on-location, video production entry-level positions.
Television and Video Production
Prepare for a career in the production, operation and programming areas of broadcast television, cable, or corporate and commercial video. You will gain hands-on experience in the high-definition studios of Milwaukee PBS, a leader in HDTV production.
Detailed Program Information
2025-26 Curriculum
| Course | Course Name | Credits |
|---|---|---|
| TV-101 | TV/Studio Production Techniques ‡ ^ | 4 |
| ENG-195 | Written Communication ‡ ^ (or) ENG-201 English 1 ‡ |
3 |
| TV-181 | Video in Society ^ | 1 |
| DCC-150 | Introduction to Digital Content Creation ^ | 3 |
| DCC-170 | Media Design Elements ^ | 2 |
| PSYCH-199 | Psychology of Human Relations (or) Any 200-level PSYCH course |
3 |
| TV-105 | TV/Video Field Production Techniques ‡ ^ | 4 |
| TV-112 | Storytelling via Post-Product ‡ ^ | 3 |
| DCC-152 | Intermediate Digital Content Techniques ‡ ^ | 3 |
| DCC-158 | Data Content Management 1 ^ | 1 |
| DCC-159 | Streaming Content Creation ‡ ^ | 2 |
| ENG-197 | Technical Reporting ‡ (or) Any 200-level ENG or SPEECH course ^ |
3 |
| DCC-153 | Data Content Creation Practicum ‡ | 3 |
| DCC-154 | Digital Content Engagement ‡ | 3 |
| TV-107 | Scriptwriting for Visual Media | 3 |
| TV-142 | Intermediate Nonlinear Video Editing ‡ | 3 |
| TV-106 | Grip/Gaffing & Camera Support ‡ | 2 |
| MATH-107 | College Mathematics ‡ (or) Any 200-level MATH course |
3 |
| DCC-171 | Digital Engineering Principles ‡ | 1 |
| DCC-155 | Advanced Techniques/Digital Content Creation ‡ |
3 |
| TV-149 | MCA CO-OP 1 ‡ | 3 |
| TV-132 | Advanced Non-linear Editing ‡ | 3 |
| SOCSCI-197 | Contemporary American Society (or) Any 200-level HIST or SOCSCI course |
3 |
| TV-109 | Techniques for Field Audio Acquisition ‡ | 2 |
|
TOTAL CREDITS |
64 |
‡ Prerequisite required.
^ Counts toward earning the TV/Video Field Production Assistant technical diploma.
Program curriculum requirements are subject to change.
This Associate in Applied Science program will transfer to one or more four-year institutions.
Current MATC students should consult their Academic Program Plan for specific curriculum requirements.
Search for available classes now (link) to see course descriptions, class times and locations.
Already a student? You can visit Self-Service (link) and choose Student Planning to register for classes.
2025-2026 Program Flyer
Important Dates
Deadlines and important dates can be found on:
Cost & Aid Deadlines
Also, you can find dates and deadlines on the MATC Events Calendar
Program Outcomes
- Apply the principles of design and storytelling to develop media products and services
- Demonstrate proficiency in the use of media software, tools and technology
- Manage a production from concept through completion
- Communicate creative rationale in formal and informal settings
- Apply ethical business practices
Admissions Requirements
Waiting List
Scholarships
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QUESTIONS?
Creative Arts, Design & Media Academic & Career Pathway
414-297-6004
creativeartspathway@matc.edu