Wednesday – January 16, 2019

Marketing Specialist (2017-2018)

Technical Diploma
School of Business / Marketing, Sales & Service Career Cluster

Downtown Milwaukee and Oak Creek campuses
Also offered entirely online
Program Code: 30-104-9

For Information: 414-297-6395
Downtown Milwaukee Campus, 414-297-MATC
Oak Creek Campus, 414-571-4500

Overview — Develop a broad cross-section of  knowledge and skills in marketing, sales, advertising, marketing research and planning.

You will learn to develop integrated marketing programs and use new technologies. Coursework enables students to focus on sales management, social media marketing or retail marketing. 

Online Option — This program may be taken on campus or entirely online; on-campus testing may be required.

Career Pathway — After earning this technical diploma, your credits can be applied toward completing the Marketing Management associate degree. Contact an MATC advisor for information.


Career Outlook — Opportunities for employment in marketing-related fields are expected to increase faster than the average for all occupations through 2020.

View gainful employment data about this program


Program Learning Outcomes — Employers will expect graduates to:

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies
  • Apply marketing technologies


Admission Requirements — The following are required for admission to the program:

  • A high school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment


Possible Careers
Advertising Creative and Account Management
Business-to-Business Marketing
Business-to-Consumer Marketing
Internet and Social Media Marketing
Professional Selling and Sales Management
Sales Promotion and Event Marketing

Related Programs
Marketing Management
eBusiness Strategist
Social Media Strategist
Supply Management

Start Dates: August/January

Curriculum effective 2017-18. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.
( ) = Semester Order for Full-Time Students.







(1)  COMPSW-106

Introduction to MS Office





(1)  ENG-151

Communication Skills 1 ‡


    (or) ENG-201 English 1 ‡


(1)  MKTG-104

Selling Principles





(1)  MKTG-102

Marketing Principles





(1)  MKTG-151

Business Career Management





(2)  MKTG-173

Marketing Research ‡





(2)  MKTG-125

Advertising ‡





(2)  MKTG-185

Negotiation Skills for Business





and MKTG-160

Sales Management ‡



(or) EBUS-118 Social Media Technologies


and EBUS-165 Web and Social Media Marketing


(or) MKTG-124 Apparel Marketing


and MKTG-106 Retail Management ‡







    ‡ Prerequisite required.

     Program curriculum requirements are subject to change.

     For class times and locations or to register online, visit INFOnline.

     Current MATC students should consult their Academic Program Plan for specific curriculum requirements.


     Page updated April 2017.