Friday – February 22, 2019

Retail Marketing Specialist (2017-2018)

Technical Diploma
School of Business / Marketing, Sales & Service Career Cluster

Oak Creek Campus
Program Code: 30-104-2 

For Information: 414-297-6395
Oak Creek Campus, 414-571-4500


Overview — Get set for a career in retail marketing and management by learning to perform key operations associated with sales in a variety of settings.

The program's coursework focuses on strengthening skills in supervision, marketing and selling principles, visual merchandising, customer service, communication and using basic computer software.

Career Pathway — After earning this technical diploma, your credits can be applied toward completing the Fashion/Retail Marketing associate degree. Contact an MATC advisor for information.

Career Outlook — Retail management positions are projected to remain steady in Wisconsin and throughout the United States.


Program Learning Outcomes — Employers will expect graduates to:

• Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices

• Maintain records related to sales

• Greet customers and ascertain what each customer wants or needs

• Answer questions regarding the store and its merchandise

• Describe merchandise and demonstrate/explain use, operation, and care of merchandise to customers

• Recommend, select and help locate or obtain merchandise based on customer needs and desires

• Compute sales prices, total purchases, and receive and process cash or credit payment

• Prepare sales slips or sales contracts

• Place special orders or call other stores to find desired items


Admission Requirements — The following are required for admission to the program:

• A high school diploma or GED

• Demonstration of proficiency in basic skills through a course placement assessment


Possible Careers
Department Manager
Visual Merchandiser


Related Programs
Fashion/Retail Marketing
Fashion Marketing Specialist
Marketing Management


Start Dates: August/January

Curriculum effective 2017-18. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements. 
( ) = Semester Order for Full-Time Students.



(1)  MKTG-102 Marketing Principles 3
(1)  COMPSW-106 Introduction to MS O­ffice 3
(1)  MGTDEV-191 Supervision 3
(1)  MKTG-119 Visual Merchandising 3
(2)  MKTG-107 Customer Service Management  3
(2)  MKTG-106 Retail Management ‡  3
(2)  MKTG-104 Selling Principles  3
(2)  ENG-151 Communication Skills 1 ‡  3
  (or) ENG-201 English 1 ‡  



‡ Prerequisite required.

Program curriculum requirements are subject to change.

For class times and locations or to register online, visit INFOnline.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.


Page updated April 2017.