Tuesday – February 19, 2019

Fashion Marketing Specialist (2017-2018)

Technical Diploma
School of Business / Marketing, Sales & Service Career Cluster

Oak Creek Campus
Program Code: 30-104-4 

For Information: 414-297-6395
Oak Creek Campus, 414-571-4500


Overview — Combine your interests in fashion, merchandise trends, sales and marketing to prepare for employment opportunities.

Through coursework in visual merchandising, customer service, marketing and selling principles, communication and basic computer software skills, this program prepares students for fashion retail positions in a variety of settings.

Career Pathway — After earning this technical diploma, the credits can be applied toward completing the Fashion/Retail Marketing associate degree. Contact an MATC advisor for information.

Career Outlook — Retail management positions are projected to remain steady in Wisconsin and throughout the United States.

View gainful employment data about this program


Program Learning Outcomes — Employers will expect graduates to:

• Describe merchandise and demonstrate/explain use, operation, and care of merchandise to customers

• Recommend, select and help locate or obtain merchandise based on customer needs and desires

• Compute sales prices, total purchases, and receive and process cash or credit payment

• Answer questions regarding the store and its merchandise

• Prepare sales slips or sales contracts

• Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices

• Maintain records related to sales

• Greet customers and ascertain what each customer wants or needs

• Place special orders or call other stores to find desired items


Admission Requirements — The following are required for admission to the program:

• A high school diploma or GED

• Demonstration of proficiency in basic skills through a course placement assessment


Possible Careers
Department Manager
Visual Merchandiser


Related Programs
Fashion/Retail Marketing
Retail Marketing Specialist
Marketing Management


Start Dates: August/January

Curriculum effective 2017-18. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.

( ) = Semester Order for Full-Time Students.



(1)  MKTG-102 Marketing Principles 3
(1)  MKTG-140 Fashion Analysis 3
(1)  MKTG-124 Apparel Marketing 3
(1)  MKTG-119 Visual Merchandising 3
(2)  MKTG-107 Customer Service Management  3
(2) COMPSW-106 Introduction to MS O­ffice  3
(2)  MKTG-104 Selling Principles  3
(2)  ENG-151 Communication Skills 1 ‡  3
  (or) ENG-201 English 1 ‡  



‡ Prerequisite required.

Program curriculum requirements are subject to change.

For class times and locations or to register online, visit INFOnline.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.


Page updated April 2017.