Wednesday – November 22, 2017

Graphic Design (2017-2018)

Associate in Applied Science Degree
School of Media and Creative Arts / Arts, A/V Technology & Communications Career Cluster

Downtown Milwaukee Campus
Program Code: 10-201-1

 
For Information: 414-297-6433
Downtown Milwaukee Campus, 414-297-MATC


Overview — You will be introduced to a variety of career-related disciplines in graphic design: design of print-generated and computer-generated graphics for books, technical manuals, newspapers, magazines, web applications and advertising; and additional applications in design for promotion, point-of-purchase packaging and outdoor advertising. You also will produce a professional portfolio to show potential employers.

Students should have normal color and depth perception, and a well-developed imagination with a talent for visual problem-solving. The use of computers in the industry requires moderate keyboard skills. Math, algebra and geometry skills are helpful in this industry, which demands precision and neatness in finished art and presentation. Good communication skills will contribute to your success.

 

Additional Program Informationhttp://mca.matc.edu/graphicdesign/


Career Pathway — You can earn the Production Artist technical diploma on your way to completing this associate degree. Contact an MATC advisor for information.


Career Outlook — Today's digital world reduces the geographic limits for employment. Typical job duties include illustration, typesetting, layout and design, signage, corporate identity, 3D and multimedia design.

Program Learning Outcomes — Employers will expect graduates to:

  • Demonstrate strong visual skills in two- and three-dimensional design concepts
  • Execute design solutions using all the principles of design: balance, composition, color, light, texture, line and form
  • Possess knowledge and skill in typography
  • Create illustration using various styles
  • Execute layouts in various stages from rough concept to comprehensive
  • Prepare production-ready files for multiple mediums, including print and digital
  • Intelligently use computer design hardware and software, including basic file management and network communication

 

Preparation for Admission — The following are required for admission to the program:

  • High school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment

 

Possible Careers

 Art Director  Creative Director
 Digital Media Specialist  Graphic Artist/Designer
 Illustrator  Imaging Specialist
 Layout Artist  Prepress Technician
 Production Artist  Web Designer

 

Related Programs

Production Artist
Animation
Creative Advertising Strategist
Photography

 

Start Dates: August/January
Sixteen-week terms.
This program will transfer to one or more four-year institutions.


Curriculum effective 2017-18. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements. 

TECHNICAL STUDIES

 

Credits

 

( ) = Semester Order for Full-Time Students

 

 

(1)

 

GRDS-103

Design Elements and Principles ^

3

 

(1)

 

GRDS-107

Digital Imaging: Adobe Photoshop ^

3

 

(1)

 

GRDS-115

Typographic Fundamentals ^

3

 

(1)

 

GRDS-122

Vector Graphics: Adobe Illustrator ^

3

 

(2)

 

GRDS-104

Research and Concepting ‡ ^

3

 

(2)

 

GRDS-128

Portfolio Pathway ^

1

 

(2)

 

GRDS-110

Layout and Publishing: InDesign ‡ ^

3

 

(2)

 

GRDS-111

Advertising Design ‡ ^

3

 

(2)

 

GRDS-117

Packaging Design ‡  ^

3

 

(3)

 

CAS-126

History of Advertising Media and Design

3

 

(3)

 

GRDS-116

Interactive Media Design ‡

3

 

(3)

 

CAS-142

Brand and Media Strategies

3

 

(3)
 
GRDS-121 Exhibition Design 3  

(4)

 

GRDS-112

Graphic Design Workshop

3

 

(4)

 

GRDS-113

Digital Media Preparation

3

 

(4)

 

CAS-127

Creative Industry Business Practices 

3

 

(4)

 

GRDS-153

Portfolio Assessment

3

 

GENERAL STUDIES

 

 

 

 

ECON-195

Economics

3

 

 

 

 

(or) Any 200-series ECON course

 

 

 

 


ENG-151


Communication Skills 1 ‡ ^


3

 

 

 

and ENG-152

Communication Skills 2 ‡

3

 

 

 

 

(or) ENG-201‡ and any 200-series ENG or SPEECH course

 

 

 

 


MATH-123


Math With Business Applications ‡


3

 

 

 

 

(or) Any 200-series MATH course

 

 

   


NATSCI-167


Science of Technology


3

 
     

(or) Any 200-series NATSCI course

   
 

 


PSYCH-199


Psychology of Human Relations


3

 

 

 

 

(or) Any 200-series PSYCH course

 

 

 

 


SOCSCI-197


Contemporary American Society


3

 

 

 

 

(or) Any 200-series SOCSCI or HIST course

 

 


TOTAL CREDITS: 70

 

‡ Prerequisite required.

^ Counts toward earning the Production Artist technical diploma.

Program curriculum requirements are subject to change.


For course descriptions, times, locations or to register online, visit 
INFOnline.

NOTE: Students who have not been accepted, or have not decided on a program, may begin with GENERAL STUDIES courses, if course prerequisites have been met.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements. 


Page updated March 2017.