Wednesday – November 26, 2014

 

Meeting and Event Management
Associate in Applied Science Degree
School of Business
Downtown Milwaukee Campus
Program Code: 10-109-6


For Information:
414-297-MATC

Overview — The Meeting and Event Management degree program provides graduates with the knowledge and skills needed for entry-level positions or advancement in event management, meeting planning, special event marketing, corporate and convention sales, hotel marketing and sales career employment. Festivals and events are among the fastest-growing segments of the meeting industry. A career in meeting and event planning offers many employment opportunities; the labor-intensive event industry needs motivated people of all ages and backgrounds.

Effective communication skills, strong human relations abilities, and problem-solving skills will contribute to your success in the program and on the job.

 

Dual Degree Option — Students can add specified courses and earn associate degrees in both Meeting and Event Management and Hotel/Hospitality Management. See your program advisor for details.

 

Career Outlook — Meeting planning is a growing profession. Many associations and corporations are hiring people whose job responsibilities are to arrange, plan and conduct meetings. Employment opportunities continue to grow in the convention and visitor industry, which requires managers, research directors, information specialists, public relations staff and sales personnel. Numerous jobs can be found in tourism offices and information centers.

 

Added Career Value — Students can earn the Special Event Management technical diploma while completing this associate degree.

 

Program Learning Outcomes — Employers will expect graduates to:

  • Develop meeting and event proposals (RFP)
  • Apply your business computer skills
  • Manage funding for on-site meetings
  • Create program planning outlines
  • Develop a realistic and comprehensive marketing budget
  • Learn how to develop a volunteer management program 
  • Understand the role of a convention and visitors bureau (CVB)
  • Recognize the different types of supplier contracts
  • Identify legal issues concerning meetings and events
  • Use good negotiation techniques in the meeting management environment
  • Describe foods and beverages for events
  • Identify the factors for set-up of meeting space
  • Understand the importance of planning for on-site emergencies

Preparation for Admission — The following are required for admission to the program:

  • A high school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment
  • Typing proficiency of 30 words per minute or concurrent enrollment in OFTECH-103 Keyboard and Keypad

 

Possible Careers:
Activity Director                                                                   Amusement Park Supervisor
Chamber of Commerce Director                                   Communications Specialist
Convention and Visitors Bureau Director                     Convention Services Manager
Corporate Travel Manager                                               Destination Wedding Planner
Director of Special Attractions                                         Entertainment Manager
Festival Event Manager                                                    Food and Beverage Catering Manager
Meeting Planner                                                                 Museum Guide
Recreation Director                                                           Resort Sales
Special Event Coordinator

Related Programs:
Business Management
Hotel/Hospitality Management
Marketing Management
Special Event Management
Supervisory Management - Accelerated

 

Start Dates: August/January
This program will transfer to one or more four-year institutions.

Curriculum effective 2014-15.

TECHNICAL STUDIES          

 

( ) = Semester Order for Full-Time Students 

 

      Credits  

(1)

COMPSW-106

Introduction to MS Office

3


(1)

RBUS-111

Business Communications ‡

3


(1)

HOTEL-105

Hospitality Marketing and Sales ^

2


(1)

MEET-151

Introduction to Hospitality and Tourism ^

      3

 

(1)

CULMGT-140

Food and Beverage Operations ^

3

 

(2)

CULMGT-117

Hospitality Law and Liability

3

 

(2)

HOTEL-122

Basic Hospitality Accounting

3

 

(2)

HOTEL-133

Supervision in the Hospitality Industry

2

 

(2)

MEET-181

Exposition and Special Event Management ^

3


(3)

HOTEL-124

Managerial Accounting for the Hospitality Industry ‡

      3

 

(3)

HOTEL-127

Catering Weddings, Convention Sales and Contracts ^

3


(3)

MEET-180

Registration and Housing Logistics

3

 

(4)

MEET-184

Negotiation and Risk Management ^

3

 

         
(4) HOTEL-130 Internship in Hotel/Hospitality Management ^
      3
 
         
(4) MEET-178 Meeting and Convention Planning ^       3
 


GENERAL STUDIES

 


ECON-195

Economics

3

 



(or) Any 200-series ECON course





ENG-151


Communication Skills 1 ‡ ^


3

 


and ENG-152

Communication Skills 2 ‡

3

 

 


(or) ENG-201 and any three-credit 200-series ENG or SPEECH course

 

 



MATH-123


Math with Business Applications ‡ ^


3




(or) Any 200-series MATH course





NATSCI-149


Introduction to Geographical Information Systems


3




(or) Any 200-series NATSCI course



         

PSYCH-199

Psychology of Human Relations

3

 

 


(or) Any 200-series PSYCH course

 

 



SOCSCI-197


Contemporary American Society


3

 

 


(or) Any 200-series SOCSCI or HIST course

 

 

         

 

Suggested Electives: 

Six Credits Required

     6

 

  FLANG-117
Conversational Spanish for Service Occupations 1  
 
  MKTG-169 Destination and Attraction Marketing
 
 

 TOTAL CREDITS:  70

^ Counts toward the Special Event Management technical diploma program.
‡ Prerequisites required.

Program curriculum requirements are subject to change.

NOTE: Students who have not been accepted, or have not decided on a program, may begin with GENERAL STUDIES courses, if course prerequisites have been met.

For course descriptions, class times, locations or to register online, visit INFOnline.


Page updated April 2014.