OAK CREEK, Wis. - MATC students in a Business Organization and Management class produced a “Guide to Small Business Tweeting” for use by companies in the greater Milwaukee area.

Shirley Todor, Jeanna Farley and Michelle Powell developed the publication that addressed Twitter terminology, examples of businesses that successfully utilize Twitter, and step-by-step directions on how to create a Twitter account and establish conversations with customers.

According to MATC instructor Judy Reinders, the project “allowed students to explore the most effective ways to implement the social media vehicle Twitter into business operation.”

To receive a copy of the guide, contact Reinders at 414-571-4538 or reinderj@matc.edu