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Positive Trends
Happy New Year and welcome back for an exciting and challenging spring semester. Preparations reached a fever pitch in the second half of January. To update you:
- To make it easier for people to get in school, the college extended both the application and registration deadlines and held "deregistration" in abeyance. Enrollment is up.
- Especially encouraging is the big increase in applications for admission among students new to the college.
- Overall, program applications are up almost 13% compared to applications a year ago at this time.
- Many of these applications came from people who wanted to enroll immediately. But it also is a positive predictor for next fall.
- Our new ads have attracted a lot of interest, which included a highly positive article in the Milwaukee Journal Sentinel. The campaign branched out into Internet advertising and promoted new technical careers at ECAM, the Center for Energy Conservation and Advanced Manufacturing.
- Another enrollment driver - Smart Start - kicked off Jan. 15 and will continue through June. These one-hour overview sessions have been drawing upwards of 100 guests.
- Smart Start ties in with Smart Connect, a more focused series of orientations that highlight specific, divisional learning opportunities for prospective students.
These combined efforts work toward two fundamental strategic goals. We are stepping up our commitment to help people better their lives. We are increasing our output of skilled workers for the local economy. I ask all of us to be ambassadors for this great college, reaching out to prospective students about the life-changing opportunities we offer.
Have a great semester.
Darnell E. Cole
President
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