Friday – January 18, 2019

Special Event Management (2017-2018)

Technical Diploma
School of Business / Hospitality & Tourism Career Cluster

Downtown Milwaukee Campus 
Program Code: 31-109-2


For Information: 414-297-6395
Downtown Milwaukee Campus, 414-297-MATC

Overview — Put your creativity and planning skills to work and begin a career in event management, meeting planning or convention/resort sales.

Effective communication skills, strong human relations abilities, and problem-solving skills will contribute to your success in the program and on the job.

Career Pathway — After earning this technical diploma, your credits can be applied toward completing the Meeting and Event Management associate degree. Contact an MATC advisor for information.

Career Outlook — Event planning is a growing profession. Many associations and corporations are hiring people whose main job responsibilities are to arrange, plan and conduct events and meetings in a wide range of venues and locations. There is a high demand for skilled, educated, customer service-oriented employees to enter the events industry.

View gainful employment data about this program

Program Learning Outcomes — Employers expect you as a program graduate to be able to:

  • Develop meeting and event proposals (RFP)
  • Apply your business computer skills
  • Manage funding for on-site meetings
  • Create program planning outlines
  • Develop a realistic and comprehensive marketing budget
  • Learn how to develop a volunteer management program
  • Understand the role of a convention and visitors bureau (CVB)
  • Recognize the different types of supplier contracts
  • Identify legal issues concerning meetings and events
  • Use good negotiation techniques in the meeting management environment
  • Describe food and beverage needs for events
  • Identify the factors for set-up of meeting spaces
  • Understand the importance of planning for on-site emergencies


Admission Requirements — The following are required for admission to the program:

  • High school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment
  • Typing proficiency of 30 words per minute or concurrent enrollment in OFTECH-103 Keyboarding


Possible Careers
Meeting Planner  Special Event Coordinator Food and Beverage Catering Manager
Resort Sales Convention Services Manager Convention and Visitors Bureau Director
Museum Guide Corporate Travel Manager  Festival Event Manager  
Entertainment Manager Chamber of Commerce Director  Destination Wedding Planner
Communications Specialist Amusement Park Supervisor Recreation Director 
Activity Director   Director of Special Attractions


Related Programs
Meeting and Event Management
Business Management
Hotel/Hospitality Management
Marketing Management

Start Dates: August/January

Curriculum effective 2017-18. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements. 
( ) = Semester Order for Full-Time Students.







(1)  COMPSW-106

Introduction to MS Office






(1)  HOTEL-105

Hospitality Marketing, Sales and Revenue Strategy






(1)  ENG-151

Communication Skills 1 ‡





    (or) ENG-201 English 1 ‡


(1)  MEET-151

Introduction to Hospitality and Tourism





  (1)  CULMGT-140 Food and Beverage Operations


  (1)  MATH-123 Math With Business Applications ‡ 3
    (or) Any 200-series MATH course  

(2)  HOTEL-127

Catering Weddings, Convention Sales and Contracts





  (2)  MEET-180 Registration and Housing Logistics



(2)  MEET-181

Exposition and Special Event Management


  (2)  CULMGT-117 Hospitality Law and Liability



(2)  ENG-152

Communication Skills 2 ‡


    (or) ENG-202 English 2 ‡    
  (2)  HOTEL-122 Basic Hospitality Accounting 3






   ‡ Prerequisites required.

   Program curriculum requirements are subject to change.

   For class times and locations or to register online, visit INFOnline.

   Current MATC students should consult their Academic Program Plan for specific curriculum requirements.


   Page updated April 2017.