Friday – February 22, 2019

Social Media Strategist (2017-2018)

Technical Diploma
School of Business / Information Technology Career Cluster

Downtown Milwaukee Campus
Also offered entirely online

Program Code: 30-135-1

For Information: 414-297-6395
Downtown Milwaukee Campus, 414-297-MATC

Overview — Prepare for a variety of positions in today’s fast-growing social media arena.

This program blends the contents of two instructional departments, business and interactive media, and is an ideal choice for individuals who recognize the opportunities of a social media-connected world, who embrace change and are intrigued by technology. 
Your success in the program will be improved with proficiency in basic computer skills and familiarity with internet communications. 


Online Option  This program may be taken on campus or entirely online; on-campus testing may be required.


Career Pathway —  After earning this technical diploma, your credits can be applied toward completing the eBusiness Technology Analyst associate degree. Contact an MATC advisor for information.


Career Outlook — The rapid growth of social media platforms and internet-enabled devices has led to an increased demand for skills in social media, marketing and web site analytics.

View gainful employment data about this program


Program Learning Outcomes — Employers will expect graduates to:

• Demonstrate a working knowledge of computer software

• Utilize problem-solving and decision-making skills

• Understand business models and their uses of social media

• Research business and consumer markets to create social media marketing strategies

• Analyze social media metrics/understand SEO techniques

• Design social media platforms including audience appropriate content

• Monitor and engage in social media/web communities

• Demonstrate knowledge of all major social media platforms

• Use project management techniques

• Research and monitor social media efforts for effectiveness

• Understand the uses of social media tools and concepts internal and external to the organization

• Develop a web/social media marketing strategy

• Provide web customer service


Admission Requirements — The following are required for admission to the program:

  • High school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment
  • Basic computer skills are highly recommended

Possible Careers
Social Media Specialist/Strategist/Analyst
Social Intelligence Specialist
Digital Content Strategist
Web Developer
Web Designer
Web Entrepreneur 


Related Programs
eBusiness Technology Analyst

eBusiness Strategist
Front-End Web Developer
Mobile Application Designer


Start Dates: August/January

Curriculum effective 2017-18. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements. 
( ) = Semester Order for Full-Time Students








Social Media Technologies





Introduction to Digital Media





Web and Social Media Marketing





Business Information Systems







Web Development with HTML/CSS





Content Management Systems





‡ Prerequisite required.

Program curriculum requirements are subject to change.

For class times and locations or to register online, visit INFOnline.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.


Page updated April 2017.