Friday – January 18, 2019

Sales Specialist (2017-2018)

Technical Diploma
School of Business / Marketing, Sales & Service Career Cluster

All campuses
Also offered entirely online
Program Code: 30-104-7

For Information: 414-297-6395
Downtown Milwaukee Campus, 414-297-MATC
Mequon Campus, 262-238-2200
Oak Creek Campus, 414-571-4500
West Allis Campus, 414-456-5500

Overview — To succeed in a sales or marketing career, learn the latest sales technologies and trends in commercial and consumer markets.

This program will benefit  students with no experience in sales, as well as those already working in the field, seeking to enhance their skills. Coursework will strengthen effective interpersonal and problem-solving skills; it focuses on understanding the relationship between the business world and the changing characteristics of commercial and consumer markets.


Online Option — This program is offered entirely online; on-campus testing may be required. Classes also may be taken on campus.

Career Pathway — After earning this technical diploma, your credits can be applied to completing the Marketing Management associate degree.Contact an MATC advisor for information.

Career Outlook — Opportunities for employment in sales are expected to increase faster than the average for all occupations through 2020; sales will continue to be essential for organizations as they look to maintain and expand their share of the market.

View gainful employment data about this program


Program Learning Outcomes — Employers will expect graduates to:

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies
  • Apply sales technologies

Admission Requirements — The following are required for admission to the program:

  • A high school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment
  • Basic computer skills are highly recommended


Possible Careers
Business-to-Business Marketing
Business-to-Consumer Marketing
Professional Selling and Sales Management


Related Programs
Advertising Specialist
Fashion/Retail Marketing
Marketing Management
Marketing Specialist


Start Dates: August/January

Curriculum effective 2017-18. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements. 
( ) = Semester Order for Full-Times Students.







(1)  COMPSW-106

Introduction to MS Office





(1)  ENG-151

Communication Skills 1 ‡



  (or) ENG-201 English 1 ‡      


(1)  MKTG-104

Selling Principles





(1)  MKTG-102

Marketing Principles





(2)  MKTG-160

Sales Management ‡





(2)  MKTG-173

Marketing Research ‡





(2)  MKTG-185

Negotiation Skills for Business




(2)  MKTG-107 Customer Service Management 3    






  ‡ Prerequisite required.

   Program curriculum requirements are subject to change.

   For class times and locations or to register online, visit INFOnline.

   Current MATC students should consult their Academic Program Plan for specific curriculum requirements.


   Page updated April 2017.