Saturday – November 18, 2017

Marketing Management (2017-2018)
Technical Diploma
School of Business / Marketing, Sales & Service Career Cluster

Downtown Milwaukee, Mequon, Oak Creek campuses

Also offered entirely online
Program Code: 31-104-4


For Information: 414-297-6395
Downtown Milwaukee Campus, 414-297-MATC
Mequon Campus, 262-238-2200
Oak Creek Campus, 414-571-4500

Overview — Learn to develop integrated marketing programs, and to use the new technologies that are integral to marketing efforts.

This program is designed to boost your career options, whether you are a working adult with little or no experience in the marketing field, or a professional with a marketing background interested in enhancing your skills. 

Aptitudes and skills that will contribute to your success include effective interpersonal skills, and the ability to function well as a member of a team.


Online Option — This program may be taken on campus or entirely online; on-campus testing may be required.


Career Pathway — After earning this technical diploma, your credits can be applied toward completing the Marketing Management associate degree. Contact an MATC advisor for information.

Career Outlook — Opportunities for employment in marketing-related fields, such as advertising, promotions, public relations and sales, are expected to increase faster than the average for all occupations through 2020.

 

Program Learning Outcomes — Employers will expect graduates to:

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies
  • Apply marketing technologies

 

Preparation for Admission — The following are required for admission to the program:

  • High school diploma or GED
  • Basic computer skills
  • Demonstration of proficiency in basic skills through a course placement assessment

 

Possible Careers
Advertising Creative and Account Management
Business-to-Business Marketing
Business-to-Consumer Marketing
Internet and Social Media Marketing
Professional Selling and Sales Management
Sales Promotion and Event Marketing


Related Programs
Marketing Management Associate Degree
Business Management
Fashion/Retail Marketing
Social Media Strategist

 

Start Dates: August/January

Curriculum effective 2017-18. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.
( ) = Semester Order for Full-Time Students.

SIXTEEN-WEEK TERMS

Credits

     
 

(1)  ENG-151

Communication Skills 1 ‡

3

   
 
 
(or) ENG-201 English 1 ‡      
 

(1)  MKTG-104

Selling Principles

3

   
 

(1)  MKTG-102

Marketing Principles

3

   
 

(1)  MKTG-125

Advertising ‡

3

   
 

(2)  MKTG-173

Marketing Research ‡

3

   
 

(2)  MKTG-129

Advertising Campaign Strategies ‡

3

   
 

(2)  MKTG-185

Negotiation Skills for Business

3

   

 
(2) LOGMGT-164 Supply Chain Management 3    
 

(2)  EBUS-118

Social Media Technologies

3

   
 

(3)  MKTG-160

Sales Management ‡

3

   
  (3)  EBUS-165

Web and Social Media Marketing

3

   
  (3)  MKTG-134 Integrated Marketing Communications 3    
 

 
(3)  MKTG-174 Marketing Management 3    
 


TOTAL CREDITS: 39

     

  ‡ Prerequisite required.

   Program curriculum requirements are subject to change.

  
   For class times and locations or to register online, visit
INFOnline.

   Current MATC students should consult their Academic Program Plan for specific curriculum requirements.

 

   Page updated April 2017.