Friday – February 22, 2019

Entrepreneurship (2017-2018)

Technical Diploma
School of Business / Business, Management & Administration Career Cluster

MATC Education Center at Walker's Square, 816 West National Avenue, Milwaukee
Also offered entirely online
Program Code: 31-145-2


For Information: 414-297-6395
Downtown Milwaukee Campus, 414-297-MATC

Overview — This program benefits those with a desire to own and operate their own business or a family business. It also prepares individuals in the trades and in the arts to unite their passion for their work with a viable business model.

The coursework prepares students to step up in management or as an entrepreneur, and acquire the skills needed to successfully run a business. It is also useful for those seeking career advancement or a job change. Program students have access to work in a collaborative, interdepartmental approach in the Entrepreneurship Center located at the MATC Education Center at Walker's Square, 816 West National Avenue, Milwaukee.

Important to your success in the program are listening to and understanding suggestions from others, and being able to see the business on a small scale as well as on a large scale. Entrepreneurs also must be comfortable learning new concepts and using new tools.

Program graduates can look forward to starting businesses, strengthening current businesses, enriching nonprofits, and developing their business and communication skills.

Online Option —This program may be taken on campus or entirely online; on-campus testing or meetings may be required.

Career Pathway — You can earn the Entrepreneurship certificate on your way to completing this technical diploma. Contact an MATC advisor for information.

Career Outlook — Entrepreneurs drive the economy. They are the first to try new products, develop trends, and capitalize on opportunities that their larger counterparts do not see. As the global economy shifts to a leaner, faster environment, opportunities will permit "nimble" participants to succeed.

The experiences students have while earning their diploma will be beneficial immediately in their own workplace, even if they are in the thinking stage of new business development. As larger businesses downsize, the ability to start and sustain a business will become more valuable.

View gainful employment data about this program


Program Learning Outcomes:

  • Understand the role of the entrepreneur
  • Understand the components of a business plan
  • Able to critique and analyze business plans in order to evaluate for breadth, depth and viability
  • Develop and complete a comprehensive business plan


Admission Requirements — The following are required for admission to the program:

  • A high school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment


Possible Careers
Business Owner
Franchise Operator

Related Programs
Entrepreneurship Certificate
Business Management
eBusiness Strategist
Supply Chain Management


Start Dates: August/January/June

Curriculum effective 2017-18. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.
( ) = Semester Order for Full-Time Students.







(1)  ENTREP-101

Introduction to Entrepreneurship ^





(1)  ENTREP-102

New Product Development




(1)  ENTREP-103

Strategic Business Communication 1





(1)  ENG-151

Communication Skills 1 ‡






(or) ENG-201 English 1 ‡





(1) ACCTG-110

Financial Accounting






(or) ACCTG-126 Accounting for Managers





(2)  ENTREP-104

Business Plan ^





(2)  ENTREP-105

Strategic Business Communication 2 ‡





(2)  BADM-165

Legal Environment of Business





(2)  BADM-126

Business Finance





(or) BADM-104 Business Statistics ‡

(or) BADM-120 Business Analysis


(2)  ENG-152

Communication Skills 2 ‡




  (or) Any 200-series ENG or SPEECH course      






  ‡ Prerequisite required.

  ^ Counts toward earning the Entrepreneurship certificate.

  Program curriculum requirements are subject to change.

  For class times and locations or to register online, visit INFOnline.

  Current MATC students should consult their Academic Program Plan for specific curriculum requirements.


  Page updated April 2017.