Wednesday – January 16, 2019

eBusiness Strategist (2017-2018)

Technical Diploma
School of Business / Business, Management & Administration Career Cluster

Oak Creek Campus
Also offered entirely online
Program Code: 30-135-3

For Information: 414-297-6395
Oak Creek Campus, 414-571-4500

Overview — With its mix of marketing and interactive media coursework, this program prepares you for a variety of positions in ebusiness enterprises. 

This is an ideal choice for individuals who are interested in the opportunities of a global virtual economy, who embrace change and are intrigued by technology. Your success in the program will be improved with proficiency in basic computer skills and familiarity with internet communications.

Online Option — This program may be taken entirely online; on-campus testing may be required.

Career Pathway — After completing this technical diploma, your credits can be applied toward earning the eBusiness Technology Analyst associate degree. Contact an MATC advisor for information.

Career Outlook — The rapid growth of internet-enabled devices has led to an increased demand for skills in web marketing, social media marketing and web development.

View gainful employment data about this program


Program Learning Outcomes — Employers will expect graduates to:

  • Design effective visual and text web content
  • Apply responsive web design techniques
  • Analyze web analytics for marketing and public relations
  • Develop a customer relationship management (CRM) strategy
  • Use the appropriate social media tools to support business and marketing communications
  • Determine what information systems will best support the business


Admission Requirements — The following are required for admission to the program:

  • High school diploma or GED
  • Demonstration of basic skills through a course placement assessment
  • Typing skills are highly recommended


Possible Careers
eBusiness Marketing Manager
eCommerce Marketing Manager
Social Media Strategist
Web Developer
Web Designer

Related Programs
eBusiness Technology Analyst
IT Mobile Application Developer
Marketing Management
Social Media Strategist

Start Dates: August/January

Curriculum effective 2017-18. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.
( ) = Semester Order for Full-Time Students.




(1)  EBUS-174

Business Information Systems



(1)  EBUS-118

Social Media Technologies


  (or) ITSOC-120 Social Media for Business
(1) EBUS-165 Web and Social Media Marketing 3  

(1)  VICOM-150

Introduction to Digital Media


(2)  BADM-134 Business Organization and Management 3  
  (or) MKTG-102 Marketing Principles  
(2)  VICOM-128

Web Development with HTML/CSS



(2)  VICOM-123

Website Design Overview ‡


(2)  VICOM-126

Responsive Web Design ‡






‡ Prerequisite required.

Program curriculum requirements are subject to change.

For class times and locations or to register online, visit INFOnline.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.


Page updated April 2017.