Tuesday – November 21, 2017

Meeting and Event Management (2017-2018)

Associate in Applied Science Degree
School of Business / Hospitality & Tourism

Downtown Milwaukee Campus
Program Code: 10-109-6


For Information: 414-297-6395
Downtown Milwaukee Campus, 414-297-MATC


Overview — Build a dynamic career by preparing for entry-level positions or advancement in event management, meeting planning, special event marketing, or corporate and convention sales.

Events and festivals are among the fastest-growing segments of the hospitality/tourism industry. A career in meeting and event planning offers many employment opportunities; the labor-intensive event industry needs motivated people of all ages and backgrounds. Effective communication skills, strong human relations abilities, and problem-solving skills will contribute to your success in the program and on the job.


Dual Degree Option — Students can add specified courses and earn associate degrees in both Meeting and Event Management and Hotel/Hospitality Management. See your program advisor for details.

 

Career Pathway — You can earn the Special Event Management technical diploma on your way to completing this associate degree. Contact an MATC advisor for information.


Career Outlook — Meeting planning is a growing profession. Many associations and corporations are hiring people whose job responsibilities are to arrange, plan and conduct meetings. Employment opportunities continue to grow in the convention and visitor industry, which requires managers, research directors, information specialists, public relations staff and sales personnel. Numerous jobs can be found in tourism offices and information centers.

 

Program Learning Outcomes — Employers will expect graduates to:

  • Develop meeting and event proposals (RFP)
  • Apply your business computer skills
  • Manage funding for on-site meetings
  • Create program planning outlines
  • Develop a realistic and comprehensive marketing budget
  • Learn how to develop a volunteer management program 
  • Understand the role of a convention and visitors bureau (CVB)
  • Recognize the different types of supplier contracts
  • Identify legal issues concerning meetings and events
  • Use good negotiation techniques in the meeting management environment
  • Describe foods and beverages for events
  • Identify the factors for set-up of meeting space
  • Understand the importance of planning for on-site emergencies


Preparation for Admission — The following are required for admission to the program:

  • High school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment
  • Typing proficiency of 30 words per minute or concurrent enrollment in OFTECH-103 Keyboard and Keypad

 

Possible Careers

Meeting Planner  Special Event Coordinator Food and Beverage Catering Manager
Resort Sales Convention Services Manager Convention and Visitors Bureau Director
Museum Guide Corporate Travel Manager  Festival Event Manager  
Entertainment Manager Chamber of Commerce Director  Destination Wedding Planner
Communications Specialist Amusement Park Supervisor Recreation Director 
Activity Director   Director of Special Attractions

 

Related Programs
Business Management
Hotel/Hospitality Management
Marketing Management
Special Event Management

 

Start Dates: August/January
Sixteen-week terms.
This program will transfer to one or more four-year institutions.

 

Curriculum effective 2017-18. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements. 

TECHNICAL STUDIES          

 

( ) = Semester Order for Full-Time Students 

 

      Credits  

(1)

COMPSW-106

Introduction to MS Office ^

3

 

(1)

HOTEL-105

Hospitality Marketing, Sales and Revenue Strategy ^

3

 

(1)

MEET-151

Introduction to Hospitality and Tourism ^

3

 

(1)

CULMGT-140

Food and Beverage Operations ^

3

 

(2)

CULMGT-117

Hospitality Law and Liability ^

3

 

(2)

HOTEL-122

Basic Hospitality Accounting ^

3

 

(2)

MEET-181

Exposition and Special Event Management ^

3

 

(2)

HOTEL-127

Catering Weddings, Convention Sales and Contracts ^

3

 

(2)

MEET-180

Registration and Housing Logistics ^

3

 

(3)

HOTEL-124

Managerial Accounting for the Hospitality Industry ‡

3

 

(3)

HOTEL-133

Supervision in the Hospitality Industry

3

 

(3)

EBUS-118

Social Media Technologies

3

 

(4)

MEET-184

Negotiation and Risk Management

3

 

(4) HOTEL-130 Internship for Hotel/Meeting Management 2
 
(4) MEET-178 Meeting and Convention Planning 3
 


GENERAL STUDIES

 

 

ECON-195

Economics

3

 

 

 

(or) Any 200-series ECON course

   
 


ENG-151


Communication Skills 1 ‡ ^


3

 

 

and ENG-152

Communication Skills 2 ‡ ^

3

 

 

 

(or) ENG-201‡ and any three-credit 200-series ENG or SPEECH course

 

 

 


MATH-123


Math with Business Applications ‡ ^


3

 
 

 

(or) Any 200-series MATH course

   
 


NATSCI-149


Introduction to Geographical Information Systems


3

 
 

 

(or) Any 200-series NATSCI course

   
         
 

PSYCH-199

Psychology of Human Relations

3

 

 

 

(or) Any 200-series PSYCH course

 

 

 


SOCSCI-197


Contemporary American Society


3

 

 

 

(or) Any 200-series SOCSCI or HIST course

 

 


 

Electives: 

Three Credits Required

     3

 


TOTAL CREDITS:  68 


‡ Prerequisites required.

^ Counts toward earning the Special Event Management diploma.

Program curriculum requirements are subject to change.

 

For course descriptions, class times, locations or to register online, visit INFOnline.

NOTE: Students who have not been accepted, or have not decided on a program, may begin with GENERAL STUDIES courses, if course prerequisites have been met.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.


Page updated April 2017.