Friday – January 18, 2019

Marketing Management (2017-2018)

(Official WTCS title: Marketing)

Associate in Applied Science Degree
School of Business / Marketing, Sales & Service Career Cluster

Downtown Milwaukee, Mequon and Oak Creek campuses
Also offered entirely online
Program Code: 10-104-3  

For Information: 414-297-6395
Downtown Milwaukee Campus, 414-297-MATC
Mequon Campus, 262-238-2300
Oak Creek Campus, 414-571-4500


Overview — Marketing is the revenue-producing function of a business that creates awareness, communicates and delivers information about products and services, and builds relationships between a business and its customers.

Marketing professionals plan, direct, or coordinate marketing plans for businesses; create advertisements; manage special projects, events, or employees; sell products and services; and analyze current and future business trends. The field of marketing is vast and allows the individual to participate in various areas of business.

This program is designed for students with little to no experience in marketing, as well as for those already working in the field seeking to enhance their skill set. The program enables students to develop a broad base of industry-required knowledge, skills and abilities in advertising, sales, promotion, marketing research, channel management, web and social media marketing, sales management and marketing management. The coursework also helps students develop the communication, collaboration, critical thinking and technology skills sought by employers.

Online Option — Students may choose to complete this degree entirely online or combine online classes with on-campus classes to fit the needs of their schedules.

Accelerated Online Option— Adult learners may choose to complete this degree entirely online in 16 months of full-time study by combining the accelerated online technical studies courses with online support and general education courses. See the web page for the Accelerated Marketing Management degree (program code 10-104-3.AA) for information.


Career Pathway  You can earn the Marketing ManagementMarketing Specialist or Sales Specialist technical diplomas on your way to completing this associate degree. Contact an MATC advisor for information.


Transfer Opportunities — While the program is designed to provide employable career skills, graduates may want to transfer credits to complete a bachelor's degree in business-related fields at four-year institutions. 

Colleges and universities that have transfer agreements with the Marketing Management program include: Alverno College, Cardinal Stritch University, Carroll University, Concordia University, Franklin University, Lakeland College, Milwaukee School of Engineering, UW-Green Bay, UW-Oshkosh and UW-Whitewater.

If you are interested in pursuing a bachelor's degree upon completion of the program, check with a program advisor and the institution you plan to attend regarding the transfer of MATC credits.


Career Outlook — According to the Occupational Outlook Handbook, opportunities for employment in marketing-related fields such as advertising, promotions, public relations, and sales are expected to increase faster than the average for all occupations through 2020.

Marketing, advertising, promotion and sales will continue to be essential for organizations as they look to maintain and expand their share of the market. To succeed in a marketing career, students will need to understand the relationship between the business world and the changing characteristics of commercial and consumer markets.

Coursework focusing on the latest marketing trends and technologies, combined with an opportunity to gain hands-on experience through a marketing internship, brings this relationship into focus.

Program Learning Outcomes — Employers will expect program graduates to:

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies
  • Apply marketing technologies


Admission Requirements — The following are required for admission to the program:

  • A high school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment
  • Demonstrated keyboarding skills through Challenge Exam or taking OFTECH-103 (Keyboard and Keypad)

Aptitudes and abilities that will contribute to your success in the program include effective interpersonal skills, and the ability to function well as a member of a team.

Possible Careers
Advertising Creative and Account Management
Business-to-Business Marketing
Business-to-Consumer Marketing
Internet and Social Media Marketing
Professional Selling and Sales Management
Sales Promotion and Event Marketing


Related Programs
Fashion/Retail Marketing
Advertising Specialist
Sales Specialist
Marketing Specialist

Start Dates: August/January
Sixteen-week terms.
This program will transfer to one or more four-year institutions.

Curriculum effective 2017-18. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements. 




( ) = Semester Order for Full-Time Students

COMPSW-106 Introduction to MS Office ^ + * 3  
MKTG-102 Marketing Principles ^ + * 3  
MKTG-104 Selling Principles ^ + * 3  
MKTG-151 Business Career Management * 1  


Financial Accounting


  (or) ACCTG-126 Accounting for Managers    
MKTG-125 Advertising ‡ ^ * 3  
(2)   MKTG-173 Marketing Research ‡ ^ + *


(2)   MKTG-185 Negotiation Skills ^ + *


  (or) MKTG-144 Project Parameters and Proposals    


Business Communications ‡


  (or) MGTDEV-195 Managerial Communications    


Social Media Technologies ^


(3)   LOGMGT-164 Supply Chain Management ^


  (or) MKTG-149 Practical Applications Workshop    
(3)   MKTG-107 Customer Service Management +


  (or) MKTG-129 Advertising Campaign Strategies ‡ ^    
(4)   MKTG-175 Marketing Internship ‡


(4)   MKTG-160 Sales Management ‡ ^ + *


  (or) MKTG-134 Integrated Marketing Communications ‡ ^    
MKTG-174 Marketing Management ^ 3  
EBUS-165 Web and Social Media Marketing ^ 3  








(or) Any 200-series ECON course



Communication Skills 1 ‡ ^ + *



and ENG-152

Communication Skills 2 ‡




(or) ENG-201‡ and any 200-series ENG or SPEECH course



College Mathematics ‡




(or) Any 200-series MATH course



Science of Technology




(or) Any 200-series NATSCI course



Psychology of Human Relations




(or) Any 200-series PSYCH course



Contemporary American Society




(or) Any 200-series SOCSCI or HIST course


Three Credits Needed





‡ Prerequisite required.

^  Course counts toward earning the Marketing Management technical diploma.

+ Counts toward earning the Sales Specialist technical diploma.

* Counts toward earning the Marketing Specialist technical diploma.

Students planning to transfer to a four-year institution should take 200-level General Studies courses.

Program curriculum requirements are subject to change.

For course descriptions, times, locations or to register online, visit INFOnline.

NOTE: Students who have not been accepted, or have not decided on a program, may begin with GENERAL STUDIES courses, if course prerequisites have been met.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.


Page updated April 2017.