Tuesday – November 21, 2017

Fashion/Retail Marketing (2017-2018)

(Official WTCS title: Fashion Marketing)

Associate in Applied Science Degree
School of Business / Marketing, Sales & Service Career Cluster

Oak Creek Campus
Program Code: 10-104-4

For Information: 414-297-6395
Oak Creek Campus, 414-571-4500


Overview — To design a career that fits your goals, this program offers the option to prepare for a position in a fashion-related or in a retail-business environment.

Fashion marketing courses emphasize the creative aspects of fashion, and the retail management courses emphasize the managerial and financial accountability aspects of retailing. Students must complete a one-year qualifying internship to satisfy the program's requirements for graduation. This provides you with hands-on experience in a fashion or retail organization.

Attributes important for success in the program include the ability to communicate well verbally and in writing, a high level of self-initiative, and creativity.



Career Pathway — You can earn Fashion Marketing Specialist or Retail Marketing Specialist technical diplomas on your way to completing this associate degree. Contact an MATC advisor for information.


Career Outlook — Fashion and retail organizations are continually recruiting trained applicants for supervisory, management and merchandising positions. 


Program Learning Outcomes — Employers will expect program graduates to:

  • Manage marketing within a fashion/retail enterprise
  • Utilize problem-solving and decision-making skills
  • Demonstrate customer relations, interpersonal relations and supervisory skills
  • Exhibit self-initiative and a willingness to become knowledgeable about the markets, prices, trends and other information pertinent to selling merchandise
  • Apply technology to merchandise management
  • Use creativity in developing promotional concepts and coordinating merchandise
  • Demonstrate the MATC core abilities
     

Preparation for Admission — The following are required for admission to the program:

  • A high school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment

 

Possible Careers
Buyer
Department Manager
Fashion Coordinator
Fashion Stylist
Store Manager
Visual Merchandiser

Related Programs
Fashion Marketing Specialist
Retail Marketing Specialist
Marketing Management


Start Dates: August/January
Sixteen-week terms.
This program will transfer to one or more four-year institutions. 

 

Curriculum effective 2017-18. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements. 

TECHNICAL STUDIES

 

Credits

 

( ) = Semester Order for Full-Time Students

   

(1)

 

COMPSW-106

Introduction to MS Office ^ *

3

 

(1)

 

MKTG-102

Marketing Principles ^ *

3

 
(1)
 
MKTG-104 Selling Principles ^ * 3  

(1)

 

MKTG-124

Apparel Marketing ^

3

 

(1)

 

MKTG-151

Business Career Management

1

 

(2)

 

MGTDEV-191

Supervision *

3

 

(2)

 

MKTG-106

Retail Management ‡ *

3

 

(2)

 

MKTG-107

Customer Service Management ^ *

3

 

(2)

 

MKTG-109

Textiles

3

 

(2)

 

MKTG-125

Advertising ‡

3

 

(3)

 

MKTG-119

Visual Merchandising ^ *

3

 

(3)

 

MKTG-175

Marketing Internship 1 ‡

1

 

(4)

 

ACCTG-110

Financial Accounting

3

 

(4)

 

MKTG-176

Marketing Internship 2 ‡

1

 

Retail Management emphasis

   

(3)

 

BADM-145

Small Business Management ‡

3

 

(3)

 

EBUS-118

Social Media Technologies

3

 
 

Fashion Marketing emphasis

(3)

 

MKTG-140

Fashion Analysis ^

3

 

(3)

 

MKTG-145

Special Event Management

3

 


GENERAL STUDIES

   

ECON-195

Economics

3

 
   

 

(or) Any 200-series ECON course

   
   


ENG-151


Communication Skills 1 ‡ ^ *


3

 
   

and ENG-152

Communication Skills 2 ‡

3

 
   

 

(or) ENG-201‡ and any 200-series ENG or SPEECH course

   
   


MATH-123


Math With Business Applications ‡


3

 
   

 

(or) Any 200-series MATH course

   
   


NATSCI-149


Introduction to Geographical Information Systems ‡


3

 
   

 

(or) Any 200-series NATSCI course

   
   


PSYCH-199


Psychology of Human Relations


3

 
   

 

(or) Any 200-series PSYCH course

   
   


SOCSCI-197


Contemporary American Society


3

 
   

 

(or) Any 200-series SOCSCI OR HIST course

   
   
ELECTIVES

Six Credits Needed 


6

 


TOTAL CREDITS: 69

 


‡ Prerequisite required.

^ Counts toward earning the Fashion Marketing Specialist technical diploma.

* Counts toward earning the Retail Marketing Specialist technical diploma.

Program curriculum requirements are subject to change.


For course descriptions, times, locations or to register online, visit INFOnline.

NOTE: Students who have not been accepted, or have not decided on a program, may begin with GENERAL STUDIES courses, if course prerequisites have been met.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.

 

Page updated April 2017.