Wednesday – November 22, 2017

Creative Advertising Strategist (2017-2018)

Associate in Applied Science Degree
School of Media and Creative Arts / Arts, A/V Technology & Communications Career Cluster

Downtown Milwaukee Campus
Program Code: 10-201-4


For Information: 414-297-6433
Downtown Milwaukee Campus, 414-297-MATC


Overview —Attain a foundation in advertising, promotional strategies, content development, social and viral communication methods, and media planning to enter the advertising, design and communications professions. 

Areas of study also include concept strategies, project collaboration, project development, communication design and digital graphics.

Unique to this program, you will study creative strategies behind promotional campaigns, as well as understand the importance of precision demographics. You will be engaged in real-world experience as an integral part of your learning, using case studies and industry-derived projects. You also will produce a professional portfolio highlighting your skills.

 

Career Pathway — You can earn the Advertising Specialist technical diploma in the School of Business on your way to completing this associate degree. Contact an MATC advisor for information.

 

Additional Program Information: http://mca.matc.edu/creativeadvertisingstrategist/

 

Career Outlook — Typical job duties include concept development, project collaboration, layout and design, graphical composition, brand development. Successful employment requires strong visualization skills and an acute imagination, as well as computer, math and communication skills. 

 

Program Learning Outcomes: Employers will expect graduates to:

• Demonstrate acute creative skills with regard to concept and project development

• Demonstrate strong visualization skills with regard to concept and project development

• Understand/demonstrate the practice of thorough concept development

• Utilize marketing research to implement creative project strategies and project applications

• Execute design/project solutions using all the principles of design: balance, composition, color, light,
                texture, line and form

• Execute concept layouts in stages ranging from rough concept to final comprehensive

• Prepare final design concepts for correct digital application

• Appropriately use computer design hardware and software, including basic file management and
                network communications

• Execute a professional portfolio specifically highlighting industry-relative skills

 

Preparation for Admission — The following are required for admission to the program:

• A high school diploma or GED

• Demonstration of proficiency in basic skills through a course placement assessment

 

Possible Careers
Advertising Strategist 
Art Director
Brand Strategist
Content Strategist
Creative Director
Creative Strategist
Graphic Artist
Graphic Designer

 

Related Programs
Advertising Specialist
eProduction
Graphic Design
Web & Digital Media Design


Start Dates: August/January
Sixteen-week terms.
This program will transfer to one or more four-year institutions.

Curriculum effective 2017-18. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements. 

TECHNICAL STUDIES 

Credits

 

( ) = Semester Order for Full-Time Students

 

 

(1)

 

CAS-125

Concept Development 1 — Original Ideas

3

 

(1)

 

CAS-126

History of Advertising Media/Design

3

 
(1)
 
MKTG-102 Marketing Principles ^ 3  

(1)

 

CAS-127

Creative Industry Business Practices

3

 

 
 
  (or) COMPSW-106 Introduction to MS Office ^    

(2)

 

MKTG-125

Advertising ^

3

 

(2)

 

MKTG-173

Marketing Research ^

3

 

(2)

 

CAS-137

Concept Development 2 — Advanced Concepts

3

 

(2)
 
MKTG-104 Selling Principles ^ 3  

(3)

 

CAS-141

New Media Strategies

3

 

(3)

 

CAS-142

Brand and Media Strategies

3

 

(3)
 
CAS-143 User Experience — UE 2.0 3  

(3)

 

MKTG-144

Account Management ^

3

 

(4)

 

CAS-146

CAS Design Portfolio

3

 

(4)

 

MKTG-134

Integrated Marketing Communications ‡ ^

3

 

(4)

 

MKTG-129

Ad Campaign Strategies ‡ ^

3

 

(4)
 
CAS-149 Practical Applications Workshop 3  

GENERAL STUDIES

 

 

 

 

ECON-195

Economics

3

 

   

 

(or) Any 200-series ECON course

   
 

 


ENG-151 and


Communication Skills 1 ‡ ^


3

 

 

 

ENG-152

Communication Skills 2 ‡

3

 

 

 

 

(or) ENG-201‡ and any 200-series ENG or SPEECH course

 

 

 

 


MATH-107


College Mathematics ‡


3

 

 

 

 

(or) Any 200-series MATH course

 

 

 

 

 

NATSCI-167

 

Science of Technology

 

3

 

 
 
  (or) Any 200-series NATSCI course    
 

 

 

PSYCH-199

 

Psychology of Human Relations

 

3

 

 

 

 

(or) Any 200-series PSYCH course

 

 

 

 


SOCSCI-197


Contemporary American Society


3

 

 

 

 

(or) Any 200-series SOCSCI or HIST or course

 

 


TOTAL CREDITS: 69

 

‡ Prerequisite required.

^ Counts toward earning the Advertising Specialist technical diploma.

Program curriculum requirements are subject to change.


For course descriptions, times and locations of classes, visit INFOnline.

NOTE: Students who have not been accepted, or have not decided on a program, may begin with the GENERAL STUDIES courses, if course prerequisites have been met.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements. 


Page updated March 2017.