Saturday – November 18, 2017

Advertising Specialist (2017-2018)

Technical Diploma
School of Business
 

Downtown Milwaukee, Mequon and Oak Creek campuses
Also offered entirely online
Program Code: 31-104-1


For Information:
Downtown Milwaukee Campus, 414-297-MATC
Mequon Campus, 262-238-2200
Oak Creek Campus, 414-571-4500
 

Overview - This program's coursework focuses on the latest advertising trends and technologies.

Students will examine the relationship between the business world and the changing characteristics of commercial and consumer markets. This diploma program is designed for students with no experience in advertising, as well as those already working in the field who seek to enhance their skills. Contributing to your success in an advertising career are effective interpersonal skills, and being able to work well as part of a team.


Online Option - This program may be taken on campus or online; on-campus testing may be required.


Career Pathway -  After earning this technical diploma, the credits can be applied toward earning the Creative Advertising Strategist associate degree in the School of Media and Creative Arts. Contact an MATC advisor for information.


Career Outlook - Opportunities for employment in advertising and promotion are expected to increase faster than the average for all occupations through 2020; advertising and promotion will continue to be essential for organizations as they look to maintain and expand their share of the market.

View gainful employment data about this program


Program Learning Outcomes - Employers will expect graduates to:

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Apply advertising technologies

 

Preparation for Admission - The following are required for admission to the program:

  • A high school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment
  • Basic computer skills

Possible Careers
Advertising Creative and Account Manager
Business-to-Business Marketing
Business-to-Consumer Marketing
Sales Promotion and Event Marketing
 

Related Programs
Marketing Management
Fashion/Retail Marketing

Sales Specialist
Marketing Specialist
 

Start Dates: August/January

Curriculum effective 2016-17. 

Current MATC students should consult their Academic Program Plan for specific curriculum requirements. 

SIXTEEN-WEEK TERMS

Credits

     
 

COMPSW-106

Introduction to MS Office

3

   
 

ENG-151

Communication Skills 1 ‡

3

   
    (or) ENG-201 English 1      
 

MKTG-102

Marketing Principles

3

   
 

MKTG-104

Selling Principles

3

   
 

MKTG-125

Advertising ‡

3

   
 

MKTG-173

Marketing Research ‡

3

   
 

MKTG-134

Integrated Marketing Communications ‡

3

   
  MKTG-144 Account Management 3    
 
MKTG-129

Advertising Campaign Strategies ‡

3
 
 
           
           
 

TOTAL CREDITS: 27

     

‡ Prerequisite required.

Program curriculum requirements are subject to change.

For class times and locations or to register online, visit INFOnline.

Current MATC students should consult their Academic Program Plan for specific curriculum requirements.

 

Page updated April 2016.