Friday – October 24, 2014

 

Special Event Management
Technical Diploma
School of Business
Downtown Milwaukee Campus 
Program Code: 31-109-2

 

For Information: 414-297-MATC


Overview
— Special Event Management will prepare you for employment in entry-level positions in event management, meeting planning, convention sales, and hotel and resort representative companies. Prior to graduation, a 16-week internship gives students the opportunity to gain employment experience. Effective communication skills, strong human relations abilities, and problem-solving skills will contribute to your success in the program and on the job.


Career Outlook — Event planning is a growing profession. Many associations and corporations are hiring people whose main job responsibilities are to arrange, plan and conduct events and meetings in a wide range of venues and locations. There is a high demand for skilled, educated, customer service-oriented employees to enter the events industry.


Added Career Value
 — After earning this diploma, the credits can be applied toward completing the Meeting and Event Management degree program.


Program Learning Outcomes — Employers expect you as a program graduate to be able to:

  • Develop meeting and event proposals (RFP)
  • Apply your business computer skills
  • Manage funding for on-site meetings
  • Create program planning outlines
  • Develop a realistic and comprehensive marketing budget
  • Learn how to develop a volunteer management program
  • Understand the role of a convention and visitors bureau (CVB)
  • Recognize the different types of supplier contracts
  • Identify legal issues concerning meetings and events
  • Use good negotiation techniques in the meeting management environment
  • Describe food and beverage needs for events
  • Identify the factors for set-up of meeting spaces
  • Understand the importance of planning for on-site emergencies

 

Preparation for Admission — The following are required for admission to the program:

  • A high school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment
  • Typing proficiency of 30 words per minute or concurrent enrollment in OFTECH-103 Keyboarding

 


Possible Careers:
Activity Director                                                                   Amusement Park Supervisor
Chamber of Commerce Director                                   Communications Specialist
Convention and Visitors Bureau Director                     Convention Services Manager
Corporate Travel Manager                                               Destination Wedding Planner
Director of Special Attractions                                         Entertainment Manager
Festival Event Manager                                                     Food and Beverage Catering Manager
Meeting Planner                                                                 Museum Guide
Recreation Director                                                            Resort Sales
Special Event Coordinator

Related Programs:
Business Management
Hotel/Hospitality Management
Marketing Management
Meeting and Event Management

 

Curriculum effective 2014-15.

SIXTEEN-WEEK TERMS

Credits

 

 

COMPSW-137

MS Excel - Part 1

1

 

 

 

HOTEL-105

Hospitality Marketing and Sales

2

 

 

HOTEL-127

Catering, Weddings, Convention Sales and Contracts

3

 

 

 

MEET-151

Introduction to Hospitality and Tourism

3

 

 

  CULMGT-140 Food and Beverage Operations

3

     

ENG-151

Communication Skills 1 ‡

3

 

 

  MEET-181 Exposition and Special Event Management

3

     
  MEET-184 Negotiation and Risk Management

3

     

HOTEL-130

Internship - Hotel/Hospitality Management

            3            

  MEET-178 Meeting and Convention Planning

3

     

MATH-123

Math With Business Applications ‡

  3  

             

 

TOTAL CREDITS: 30

 

 

 

   ‡ Prerequisites required.

   Program curriculum requirements are subject to change.

   For class times and locations or to register online, visit INFOnline.

 

   Page updated April 2014.