Monday – October 20, 2014

 

Marketing Specialist
Technical Diploma
School of Business
Downtown Milwaukee and Oak Creek campuses
Also offered entirely online
Program Code: 31-104-7


For Information:
Downtown Milwaukee Campus, 414-297-MATC
Oak Creek Campus, 414-571-4500

Overview — Develop a broad cross-section of valuable knowledge, skills and abilities in marketing, sales, advertising, marketing research and career planning. You will learn to develop integrated marketing programs and use new technologies. Coursework enables students to focus on sales management, social media marketing or retail marketing. 


Online Option — This program may be taken on campus or entirely online; on-campus testing and meetings may be required.


Added Career Value — After earning this diploma, the credits can be applied toward completing the Marketing Management associate degree program.

 

Career Outlook — Opportunities for employment in marketing-related fields are expected to increase faster than the average for all occupations through 2020.

 

Program Learning Outcomes — Employers will expect graduates to:

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies
  • Apply marketing technologies

 

Preparation for Admission — The following are required for admission to the program:

  • A high school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment

 

Possible Careers: 
Advertising Creative and Account Management
Business-to-Business Marketing
Business-to-Consumer Marketing
Internet and Social Media Marketing
Professional Selling and Sales Management
Sales Promotion and Event Marketing


Related Programs:
Marketing Management
eBusiness Strategist
Social Media Strategist
Supply Management
Supervisory Management – Accelerated

 

Start Dates: August/January

Curriculum effective 2014-15.

SIXTEEN-WEEK TERMS 

Credits

 

 

COMPSW-106

Introduction to MS Office

3

 

 

ENG-151

Communication Skills 1 ‡

3

 

MKTG-104

Selling Principles

3

 

 

 

OFTECH-103

Keyboard and Keypad

1

 

 

 

MKTG-102

Marketing Principles

3

 

 

 

MKTG-173

Marketing Research ‡

3

 

 

 

MKTG-151

Business Career Management

1

 

 

 

MKTG-125

Advertising ‡

3

 

 

MKTG-185

Negotiation Skills for Business

3

 

 

and MKTG-160

Sales Management ‡

3

(or) EBUS-118 Social Media Technologies

and EBUS-165 Web and Social Media Marketing

(or) MKTG-124 Apparel Marketing

and MKTG-106 Retail Management ‡

 

TOTAL CREDITS: 26

 

 

 

    ‡ Prerequisite required.

     Program curriculum requirements are subject to change.

     For class times and locations or to register online, visit INFOnline.

 

     Page updated April 2014.