Friday – September 19, 2014

 

Fashion/Retail Marketing

Associate in Applied Science Degree
School of Business
Oak Creek Campus
Program Code: 10-104-4

For Information:
414-571-4500

(Official WTCS title: Fashion Marketing)

Overview — Fashion/Retail Marketing provides an opportunity to choose courses that prepare you for a position in a fashion-related or retail business environment. Fashion marketing courses emphasize the creative aspects of fashion, and the retail management courses emphasize the managerial and financial accountability aspects of retailing. Students must complete a one-year qualifying internship to satisfy the program's requirements for graduation. This provides you with hands-on experience in a fashion or retail organization.

Attributes important for success in the program include the ability to communicate well verbally and in writing, a high level of self-initiative, and creativity.


Career Outlook
 — Fashion and retail organizations are continually recruiting trained applicants for supervisory, management and merchandising positions. 

 

Added Career Value — You can earn the Fashion Marketing Specialist or Retail Marketing Specialist diploma on the way to completing this degree.

Program Learning Outcomes — Employers will expect program graduates to:

  • Manage marketing within a fashion/retail enterprise
  • Utilize problem-solving and decision-making skills
  • Demonstrate customer relations, interpersonal relations and supervisory skills
  • Exhibit self-initiative and a willingness to become knowledgeable about the markets, prices, trends and other information pertinent to selling merchandise
  • Apply technology to merchandise management
  • Use creativity in developing promotional concepts and coordinating merchandise
  • Demonstrate the MATC core abilities

Preparation for Admission — The following are required for admission to the program:

  • A high school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment

 

Possible Careers:
Buyer
Department Manager
Fashion Coordinator
Fashion Stylist
Store Manager
Visual Merchandiser

Related Programs:
Fashion Marketing Specialist Diploma
Retail Marketing Specialist Diploma
Business Management Degree
Marketing Management Degree
Supervisory Management - Accelerated Degree


Start Dates: August/January
This program will transfer to one or more four-year institutions.

Curriculum effective 2014-15.

TECHNICAL STUDIES


Credits


( ) = Semester Order for Full-Time Students



(1)

 

COMPSW-106

Introduction to MS Office ^ *


(1)


MKTG-102

Marketing Principles ^ *

3


(1)   MKTG-104 Selling Principles ^ * 3  

(1)


MKTG-124

Apparel Marketing ^

3


(1)


MKTG-151

Business Career Management

1


(2)


MGTDEV-191

Supervision *

3


(2)


MKTG-106

Retail Management ‡ *

3


(2)


MKTG-107

Customer Service Management ^ *

3


(2)


MKTG-109

Textiles

3


(2)


MKTG-125

Advertising ‡

3


(3)

 

MKTG-119

Visual Merchandising ^ *

3


(3)


MKTG-175

Marketing Internship 1 ‡

1


(4)


ACCTG-110

Financial Accounting

3


(4)


MKTG-176

Marketing Internship 2 ‡

1


Retail Management emphasis



(3)


BADM-145

Small Business Management ‡

3


(3)


MGTDEV-164

Personal Skills for Supervisors

3


 

Fashion Marketing emphasis

(3)


MKTG-140

Fashion Analysis ^

3


(3)


MKTG-145

Special Event Management

3



GENERAL STUDIES

   

ECON-195

Economics

3





(or) Any 200-series ECON course



 


ENG-151


Communication Skills 1 ‡ ^ *


3


 

and ENG-152

Communication Skills 2 ‡

3





(or) ENG-201 and any 200-series ENG or SPEECH course



 


MATH-123


Math with Business Applications ‡


3


 


(or) Any 200-series MATH course

 



NATSCI-149


Introduction to Geographical Information Systems ‡


3


 


(or) Any 200-series NATSCI course






PSYCH-199


Psychology of Human Relations


3





(or) Any 200-series PSYCH course



 


SOCSCI-197


Contemporary American Society


3





(or) Any 200-series SOCSCI OR HIST course






ELECTIVES

Suggested Electives: Six Credits Needed 


6




EBUS-118

Social Media Technologies





MKTG-173

Marketing Research ‡









TOTAL CREDITS: 69



‡ 


Prerequisite required.

^ Counts toward the Fashion Marketing Specialist diploma program.

* Counts toward the Retail Marketing Specialist diploma program.

Program curriculum requirements are subject to change.

NOTE: Students who have not been accepted, or have not decided on a program, may begin with GENERAL STUDIES courses, if course prerequisites have been met.

For course descriptions, times, locations or to register online, visit INFOnline.

 

Page updated August 2014.