Monday – December 22, 2014

 

eProduction

Associate in Applied Science Degree
School of Media and Creative Arts
Downtown Milwaukee Campus
Program Code: 10-701-3


For Information:
Downtown Milwaukee Campus, 414-297-MATC


Overview —
 Prepare for a career in the fast-growing world of visual media content on-demand. The rapid convergence of digital video technologies and consumers’ desire to access visual media virtually everywhere are resulting in opportunities for businesses to distribute content that was once limited to over-the-air broadcast, in ways frequently re-imagined. 


Students will develop the skills in electronic video content production and distribution needed by employers that rely on the internet, mobile, smartphones and other emerging interactive technologies to deliver their visual messages to customers.


Students learn how to acquire, edit and recode media for multiple delivery options; from inception to distribution to utilization. Skill development will focus on quality production in a “prosumer” environment; emphasizing media message design, digital content management, and multiplatform avenues for delivery of the message. Students will have real-world experiences through opportunities with Milwaukee Public Television and working with other professionals in visual media programming.

 

Career Outlook — Research indicates that fewer individuals rely solely on their televisions for video entertainment and other programming. Content on-demand means that media must be made available more broadly, easily and personally. Typical job duties include concept development, audio and video acquisition and editing, data and asset management, multimedia and video design, and program delivery methods. Successful employment requires strong visualization skills and an acute imagination, as well as computer, math and communication skills.

 

Program Learning Outcomes — Employers will expect graduates to:

• Demonstrate acute creative skills with regard to video and eproduction

• Demonstrate strong visualization skills with regard to a multitude of media delivery methods

• Understand/demonstrate practice of thorough concept development and media creation

• Use research to implement creative project strategies and applications

• Execute design/project solutions using principles of design, television/video and multimedia

• Execute solutions in data asset management and file coding for various delivery options

• Prepare final design concepts for correct digital application

• Appropriately use computer design hardware and software, including nonlinear editing platforms and
                other visual media tools

• Execute a professional portfolio highlighting industry-relative skills

 

Preparation for Admission — The following are required for admission to the program:

• A high school diploma or GED

• Demonstration of proficiency in basic skills through a course placement assessment

 

 

Possible Careers:
Audio/Video Non-Linear Editor
Data Wrangler
Digital Production Programmer
Multimedia and Video Content Specialist
Online Video Producer/Director

 

Related Programs:
Animation
Computer Simulation and Gaming
Graphic Design
Interactive Media
Mobile Designer
Photography
Television and Video Production


Start Dates: August/January

This program will transfer to one or more four-year institutions.

Curriculum effective 2014-15.

TECHNICAL STUDIES

Credits


( ) = Semester Order for Full-Time Students



(1)


VICOM-150

Introduction to Digital Media

3

 


(1)


TV-101

TV/Video Studio Production Techniques

4

 


(1)


TV-107

Scriptwriting for TV, Radio and Film ‡

3

 


(1)


EPROD-150

Introduction to eProduction

3

 


(2)


TV-105

TV/Video Field Production Techniques ‡

4

 


(2)


TV-112

Storytelling Via Post-Production ‡

3

 


(2)


EPROD-151

 Data Content Management and Implementation

3

 


(2)


VICOM-108

 Multimedia Scripting Basics

1

 


(3)


EPROD-152

 eProduction Techniques and Implementation

3

 


(3)


EPROD-153

 eProduction Practicum 1

2

 


(3)


TV-142

 Non-Linear Video Editing and Authoring ‡

3

 


(3)


TV-144

 Graphic Design for Video Integration ‡

3

 


(3)   MKTG-118  Electronic Commerce      3

 

 
(4)   EPROD-154  eProduction Integration      3

 

 
(4)   EPROD-155  eProduction Advanced Techniques      3

 

 
(4)

VICOM-123
 Website Development ‡      3

 


GENERAL STUDIES





ECON-195

Economics

3





(or) Any 200-series ECON course






ENG-151 and


Communication Skills 1 ‡


3




ENG-152

Communication Skills 2 ‡

3





(or) ENG-201 and any 200-series ENG or SPEECH course






MATH-107


College Mathematics ‡


3





(or) Any 200-series MATH course





 

NATSCI-167

 

Science of Technology

 

3


       (or) Any 200-series NATSCI course    


 

PSYCH-199

 

Psychology of Human Relations

 

3





(or) Any 200-series PSYCH course






SOCSCI-197


Contemporary American Society


3




 

(or) Any 200-series SOCSCI or HIST or course









TOTAL CREDITS: 68


‡ Prerequisite required.

Program curriculum requirements are subject to change.

NOTE: Students who have not been accepted, or have not decided on a program, may begin with the GENERAL STUDIES courses, if course prerequisites have been met.

For course descriptions, times and locations of classes, visit INFOnline.

 

This page updated April 2014.