Saturday – October 25, 2014

 

Marketing Management
Technical Diploma
School of Business
Downtown Milwaukee Campus
Also offered entirely online
Program Code: 31-104-4


For Information:
Downtown Milwaukee Campus, 414-297-MATC or 414-297-4500

Overview — Working adults with little or no experience in the marketing field, and individuals with a marketing background interested in enhancing their skills will find this program beneficial to their careers. Students learn to develop integrated marketing programs and use new technologies. Courses are offered on-campus and online. The credits earned through this diploma can be applied to MATC's Marketing Management associate in applied science degree program.

 

Career Outlook — Opportunities for employment in marketing-related fields, such as advertising, promotions, public relations and sales, are expected to increase faster than the average for all occupations through 2020.

 

Added Career Value — You are well on your way toward earning the Marketing Management associate degree after you complete this diploma program.   

 

Program Learning Outcomes — Employers will expect graduates to:

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies
  • Apply marketing technologies

 

Preparation for Admission — The following are required for admission to the program:

  • A high school diploma or GED
  • Basic computer skills
  • Demonstration of proficiency in basic skills through a course placement assessment

Aptitudes and skills that will contribute to your success include the ability to arrive at logical conclusions by relying upon facts and reason, effective interpersonal skills, and the ability to function well as a member of a team.

 

Possible Careers:
Advertising Creative and Account Management
Business-to-Business Marketing
Business-to-Consumer Marketing
Internet and Social Media Marketing
Professional Selling and Sales Management
Sales Promotion and Event Marketing


Related Programs:
Marketing Management (Associate in Applied Science Degree)
eBusiness Technology Specialist
Fashion/Retail Marketing

 

Start Dates: August/January

Curriculum effective 2013-14.

SIXTEEN-WEEK TERMS

Credits

COMPSW-106

Introduction to MS Office

3

ENG-151

Communication Skills 1 ‡

3

    OR ENG-201 English 1 ‡      

MKTG-104

Selling Principles

3

MKTG-102

Marketing Principles

3

MKTG-173

Marketing Research ‡

3

MKTG-125

Advertising ‡

3

MKTG-129

Advertising Campaign Strategies ‡

3

MKTG-185

Negotiation Skills for Business

3

  LOGMGT-164 Supply Chain Management              3    

MKTG-160

Sales Management ‡

3

EBUS-118

Social Media Technologies

3

EBUS-165

Web and Social Media Marketing

3

MKTG-134

Integrated Marketing Communications

3

MKTG-174

Marketing Management

3

TOTAL CREDITS: 42

  ‡ Prerequisite required.

   Program curriculum requirements are subject to change.

   For class times and locations or to register online, visit INFOnline.

  

   Page updated October 2013.