Wednesday – May 23, 2018

Marketing Management
Associate in Applied Science Degree
School of Business
Downtown Milwaukee, Mequon and Oak Creek campuses
Also offered entirely online
Program Code: 10-104-3  

For Information:

Downtown Milwaukee Campus, 414-297-MATC
Mequon Campus, 262-238-2300
Oak Creek Campus, 414-571-4500

(Official WTCS title: Marketing)

Marketing is the revenue producing function of a business that creates awareness, communicates and delivers information about products and services, and builds relationships between a business and its customers.


Marketing professionals plan, direct, or coordinate marketing plans for businesses; create advertisements; manage special projects, events, or employees; sell products and services; and analyze current and future business trends. The field of marketing is vast and allows the individual to participate in various areas of business.

Marketing Management is an associate degree program designed for students with little to no experience in marketing as well as for those already working in the field seeking to enhance their skillset. The program enables students to develop a broad base of industry-required knowledge, skills and abilities in advertising, sales, promotion, marketing research, channel management, Web and social media marketing, sales management and marketing management. The program also helps students develop the communication, collaboration, critical thinking and technology skills sought by employers.

Online Option — Students may choose to complete this degree entirely online or combine online classes with on-campus classes to fit the needs of their schedules.

Accelerated Online Option— Adult learners may choose to complete this degree entirely online in 16 months of full-time study by combining the accelerated online Marketing courses with online support and general education courses. The Accelerated Marketing Management degree program code is 10-104-3.AA.


Added Career Value Earn the Marketing Specialist technical diploma or the Marketing Management technical diploma on your way to completing this associate degree.


Transfer Opportunities — While the program is designed to provide employable career skills, graduates may want to transfer credits to complete baccalaureate degrees in business-related fields at four-year institutions. Colleges and universities that have transfer agreements with the Marketing Management program include: Alverno College, Cardinal Stritch University, Carroll University, Concordia University, Franklin University, Lakeland College, Milwaukee School of Engineering, Ottawa University, UW-Green Bay, UW-Oshkosh and UW-Whitewater.


Career Outlook — According to the Occupational Outlook Handbook, opportunities for employment in marketing-related fields such as advertising, promotions, public relations, and sales are expected to increase faster than the average for all occupations through 2020.

Marketing, advertising, promotion and sales will continue to be essential for organizations as they look to maintain and expand their share of the market. To succeed in a marketing career, students will need to understand the relationship between the business world and the changing characteristics of commercial and consumer markets. Coursework focusing on the latest marketing trends and technologies combined with an opportunity to gain hands-on experience through a marketing internship brings this relationship into focus.

Program Learning Outcomes — Employers will expect program graduates to:

  • Develop strategies to anticipate and satisfy market needs
  • Promote products, services, images and/or ideas to achieve a desired outcome
  • Evaluate information through the market research process to make business decisions
  • Prepare selling strategies
  • Apply marketing technologies


Preparation for Admission — The following are required for admission to the program:

  • A high school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment
  • Demonstrated keyboarding skills through Challenge Exam or taking OFTECH-103 (Keyboard and Keypad)

Aptitudes and abilities that will contribute to your success in the program include effective interpersonal skills, the ability to arrive at logical conclusions by relying upon facts and reason, and the ability to function as a member of a team.

Future Opportunities — If you are interested in a baccalaureate degree upon completion of the program, check with a program counselor or advisor, and the institution you plan to attend regarding the transfer of MATC credits.


Possible Careers:
Advertising Creative and Account Management
Business-to-Business Marketing
Business-to-Consumer Marketing
Internet and Social Media Marketing
Professional Selling and Sales Management
Sales Promotion and Event Marketing


Related Programs:
Business Management
eBusiness Technology Specialist
Fashion/Retail Marketing
Maketing Management Diploma
Marketing Specialist Diploma
Supervisory Management - Accelerated


Start Dates: August/January

This program will transfer to one or more four-year institutions.

Curriculum effective 2013-14. 



( ) = Semester Order for Full-Time Students

(1) COMPSW-106 Introduction to MS Office   3
(1) MKTG-102 Marketing Principles   3

(1) MKTG-104 Selling Principles   3

(1) MKTG-151 Business Career Management   1



Financial Accounting


OR ACCTG-126 Accounting for Managers

(2)   MKTG-125 Advertising ‡   3  



Marketing Research ‡




Negotiation Skills


OR MKTG-144 Project Parameters and Proposals



Business Communications ‡


OR MGTDEV-195 Managerial Communications



Social Media Technology




Supply Chain Management


OR MKTG-149 Practical Applications Workshop



Advertising Campaign Strategies ‡




Marketing Internship ‡




Integrated Marketing Communications ‡


OR MKTG-160 Sales Management

(4) MKTG-174 Marketing Management   3

(4) EBUS-165 Web and Social Media Marketing   3





OR Any 200-series ECON course*


Communication Skills 1 ‡


and ENG-152

Communication Skills 2 ‡


OR ENG-201 and any 200-series ENG or SPEECH course*


College Mathematics ‡


OR Any 200-series MATH course*


Science of Technology


OR Any 200-series NATSCI course*


Psychology of Human Relations


OR Any 200-series PSYCH course*


Contemporary American Society


OR Any 200-series SOCSCI or HIST course*


Three Credits Needed



‡ Prerequisite required.

* Students who intend to transfer to four-year colleges should take 200-level courses.

Program curriculum requirements are subject to change.

NOTE: Students who have not been accepted, or have not decided on a program, may begin with GENERAL STUDIES courses, if course prerequisites have been met.

For course descriptions, times, locations or to register online, visit INFOnline.


Page updated October 2013.