Monday – November 24, 2014

 

eBusiness Technology Specialist
Associate in Applied Science Degree
School of Business
Oak Creek Campus
Also offered entirely online
Program Code: 10-135-3


For Information: 414-571-4515

Overview — The eBusiness Technology Specialist program prepares students for a variety of positions in ebusiness enterprises. Graduates may be hired to work in marketing, ecommerce, website development, social media, order fulfillment, customer service, web systems management and more. This program blends the contents of two instructional departments: Marketing and Interactive Media. Students must complete a one-semester qualifying internship or personal portfolio for graduation.


Online Option — All courses are available online; on-campus testing and meetings may be required.

Added Career Value — Earn the eBusiness Fundamentals diploma on your way to completing this associate degree. Courses marked with the  ^ symbol in the course list below count toward the eBusiness Fundamentals diploma program. See your program advisor for details.

Career Outlook — The rapid growth of internet-enabled devices has led to an increased demand for skills in web marketing, social media marketing and web development.


Program Learning Outcomes
 — Employers will expect graduates to:

  • Demonstrate a working knowledge of computer software
  • Utilize problem-solving and decision-making skills
  • Understand business models underlying electronic commerce
  • Research business and consumer markets to create ebusiness marketing strategies
  • Analyze web traffic/SEO
  • Design and publish a web page including writing and formatting copy for the document
  • Demonstrate proficiency in the programming languages used to develop web pages
  • Demonstrate familiarity with ebusiness systems
  • Use project management techniques
  • Create and use relational databases
  • Understand the uses of social media tools and concepts for ebusiness
  • Develop a web/social media marketing plan
  • Conduct cross-browser compatibility testing
  • Provide web customer service

Success in the program will be improved with proficiency in basic computer skills and familiarity with internet communications. This program is an ideal choice for individuals who are challenged by the opportunities of a global virtual economy, who embrace change, and are intrigued by technology.

Preparation for Admission — The following are required for admission to the program:

  • A high school diploma or GED
  • Demonstration of basic skills through a course placement assessment
  • Typing skills are highly recommended

 

Possible Careers:
eBusiness Marketing Manager
eCommerce Marketing Manager
Social Media Strategist
Web Designer
Web Developer

Related Programs:

eBusiness Fundamentals
Interactive Media
IT Mobile Applications Developer
Marketing Management
Mobile Application Designer
Mobile Designer
Web Designer

Start Dates: August/January

This program will transfer to one or more four-year institutions.

Curriculum effective 2013-14.

TECHNICAL STUDIES

Credits

 

( ) = Semester Order for Full-Time Students

 

 

(1)

 

EBUS-174

Business Information Systems ^

3

 

(1)

 

EBUS-118

Social Media Technology ^

3

 

(1)

 

VICOM-150

Introduction to Digital Media ^

3

 

(2)

 

EBUS-165

Web and Social Media Marketing ^

3

 

(2)

 

VICOM-128

Web Development with HTML/CSS ^

3

 

(3)


BADM-134

Business Organization and Management ^

3


(3)


MGTDEV-188

Project Management
  OR ITSUP-176 IT Project Management

3


(3)   VICOM-123 Website Development ‡ ^
     3

 
(3)   MKTG-173
Marketing Research ‡
     3

 

(3)


VICOM-152

Interactive Design for Multimedia ‡

3


(4)


ACCTG-126

Accounting for Managers

3


(4)

 

MKTG-175

Marketing Internship ‡

1

 

(4)

 

EBUS-191

eBusiness Relationship Management

3

 

(4)


VICOM-124

Content Management Systems ‡

3

 

(4)

 

VICOM-125

Advanced Website Development ‡

3

 

(4)


VICOM-126

Advanced Web Development for Mobile Devices ‡ ^

     3


GENERAL STUDIES

 

 

 

 

ECON-195

Economics

3

 




OR Any 200-series ECON course



           
 

 


ENG-151


Communication Skills 1 ‡


3

 

 

 

and ENG-152

Communication Skills 2 ‡

3

 

 

 


OR ENG-201 and any 200-series ENG or SPEECH course

 

 

           
 

 


MATH-123


Math with Business Applications ‡


3

 




OR Any 200-series MATH course



           
 

 


NATSCI-167


Science of Technology


3

 




OR NATSCI-149 Introduction to Geographical Information Systems



 

 


OR Any 200-series NATSCI course

 

 

           
 

 


PSYCH-199


Psychology of Human Relations


3

 

 

 


OR Any 200-series PSYCH course

 

 

           
 

 


SOCSCI-197


Contemporary American Society


3

 

 

 


OR Any 200-series SOCSCI or HIST course

 

 

           

 

 

ELECTIVES

Suggested Electives: Three Credits Needed  

     3

 

 

 

MKTG-104

Selling Principles


 

 

 

MKTG-185

Negotiation Skills for Business


 

 

 

BADM-145

Small Business Management


 


TOTAL CREDITS: 70

‡  

Prerequisite required.

^ Counts toward the eBusiness Fundamentals diploma program.

NOTE: Students who have not been accepted, or have not decided on a program, may begin with GENERAL STUDIES courses, if course prerequisites have been met.

Program curriculum requirements are subject to change. 

For course descriptions, class times, locations or to register online, visit INFOnline.

 

Page updated April 2013.