2012-13 Marketing Management (Traditional and Accelerated) Associate in Applied Science Degrees — 
All Four MATC Campuses
(Official WTCS title: Marketing)
Program Codes: 10-104-3 (Accelerated format: 10-104-3AA)

This curriculum goes into effect starting in summer 2012.

This page was last updated in April 2012.

Overview — Marketing Management is an associate degree program designed to prepare you for a new or advanced career in marketing. It is designed to assist you in developing skills in market research and analysis, selling, logistics, human relations, business communications, management, purchasing and leadership. The program allows you to choose to focus on wholesale and industrial sales and marketing, management decision-making, or advertising. The accelerated format of the program is for adults who work full-time and attend classes in the evenings, via video, or online in eight-week sessions and complete the program in two years or less.

Career Outlook — The projected employment outlook in the field of marketing is optimistic. The typical job titles of positions available to graduates include marketing assistant, marketing support representative, sales representative, market research assistant, customer service representative, purchasing agent/buyer, product management assistant, etc. Graduates with an advertising focus commonly locate positions as marketing/advertising assistants, media salespeople, junior account executives, co-op managers, promotion directors, media planning assistants and research assistants.

Program Learning Outcomes — Based upon the courses completed, employers expect graduates to be able to:

• Apply creativity in developing integrated marketing communication programs
• Coordinate the organization's marketing plan
• Apply selling skills
• Utilize technology in managing the marketing function
• Demonstrate field-sales supervision skills
• Employ problem-solving and decision-making skills using business data
• Apply legal and ethical principles to personal, social and professional behaviors 
• Create a personal professional development plan

Preparation for Admission — The following are required for admission to the program:

• A high school diploma or GED
• Demonstration of proficiency in basic skills through a course placement assessment
• Demonstrated keyboarding skills through Challenge Exam or taking OFTECH-103 (Keyboard and Keypad) is required for admission to this program

Aptitudes and abilities that will contribute to your success in the program include the ability to arrive at logical conclusions by relying upon facts and reason, effective interpersonal skills, and the ability to function as a member of a team.

Future Opportunities — If you are interested in a baccalaureate degree upon completion of the program, check with a program counselor or advisor, and the institution you plan to attend regarding the transfer of MATC credits.

This program will transfer to one or more four-year institutions.

Possible Careers:

Account Manager
Advertising Specialist
Director of Marketing
Marketing Rep
Media Planning
Promotions

Related Programs:

Business Management
eBusiness Technology Specialist
Fashion/Retail Marketing
Supervisory Management

For more information, call:

Accelerated Program Coordinator: 414-570-4463
Downtown Milwaukee Campus — 414-297-MATC
Mequon Campus — 262-238-2300
Oak Creek Campus — 414-571-4500
West Allis Campus — 414-456-5500

Curriculum effective 2012-13. 

Note: The Accelerated Marketing Management program follows a different sequence from the traditional program semester order listed below. Accelerated courses are delivered online and via video in eight-week sessions, year-round. Please call the Accelerated Program Coordinator for details.

TECHNICAL STUDIES				Credits
( ) = Semester Order for Full-Time Students
(1)		COMPSW-106	Introduction to MS Office	3
(1)		MKTG-102	Marketing Principles	3
(1)		MKTG-104	Selling Principles	3
(1)		MKTG-151	Business Career Management	1
(2)		ACCTG-110	Financial Accounting	3
			OR ACCTG-126 Managerial Accounting
(2)		MKTG-125	Advertising ‡	3
(2)		MKTG-173	Marketing Research ‡	3
(3)		RBUS-111	Business Communications ‡	3
			OR MGTDEV-195 Managerial Communications
(3)		EBUS-118	Social Media Marketing	3
(4)		MKTG-160	Sales Management ‡	3
(4)		MKTG-175	Marketing Internship ‡	1
(4)		MKTG-134	Integrated Marketing Communications ‡	3
(4)		MKTG-174	Marketing Management ‡	3
Choose One Group of Two Courses: Business to Business Emphasis
(3)		LOGMGT-164	Business Logistics	3
(3)		MKTG-156	Marketing to Business ‡	3
Marketing Communications Emphasis
(3)		MKTG-129	Advertising Copywriting ‡	3
(3)		MKTG-130	Media Planning ‡	3
GENERAL STUDIES
		ECON-195	Economics	3
		OR	Any 200-series ECON course
		ENG-151	Communication Skills 1 ‡	3
		and ENG-152	Communication Skills 2 ‡	3
		OR	ENG-201 and any 200-series ENG or SPEECH course
		MATH-107	College Mathematics ‡	3
		OR	Any 200-series MATH course
		NATSCI-167	Science of Technology	3
		OR	Any 200-series NATSCI course
		PSYCH-199	Psychology of Human Relations	3
		OR	Any 200-series PSYCH course
		SOCSCI-197	Contemporary American Society	3
		OR	Any 200-series SOCSCI or HIST course
Suggested Electives: Six Credits Needed                                                                                   6
		MKTG-185	Negotiation Skills ‡
		MKTG-165	Web Marketing ‡
		MKTG-134	Business Organization and Management ‡
		MKTG-145	Small Business Management ‡
TOTAL CREDITS: 68

‡	Prerequisite required.

NOTE: Students who have not been accepted, or have not decided on a program, may begin with GENERAL STUDIES courses, if course prerequisites have been met.

Program curriculum requirements are subject to change. 

For course descriptions, times, locations or to register online, visit INFOnline.