Monday – October 15, 2018

Fashion/Retail Marketing Degree - curriculum
2012-13 Fashion/Retail Marketing Associate in Applied Science Degree —
Oak Creek Campus
 (Official WTCS title: Fashion Marketing)
 Program Code: 10-104-4

This curriculum goes into effect as of summer 2012. 

Overview — Fashion/Retail Marketing is a two-year associate degree program that provides you with an opportunity to choose courses that prepare you for a position in a fashion-related or retail business environment. Fashion marketing courses emphasize the creative aspects of fashion, and the retail management courses emphasize the managerial and financial accountability aspects of retailing. Students must complete a one-year qualifying internship to satisfy the program’s requirements for graduation. This provides you with hands-on experience in a fashion or retail organization.

Career Outlook — Fashion and retail organizations are constantly recruiting trained applicants for supervisory, management and merchandising positions. Job responsibilities vary with career emphasis; however, typical positions include visual merchandiser, fashion stylist, sales representative, buyer, fashion coordinator, store manager and copywriter.

Program Learning Outcomes — Employers will expect program graduates to be able to:

  • Manage marketing within a fashion/retail enterprise
  • Utilize problem-solving and decision-making skills
  • Demonstrate customer relations, interpersonal relations and supervisory skills
  • Exhibit self-initiative and a willingness to become knowledgeable about the markets, prices, trends and other information pertinent to selling merchandise
  • Apply technology to merchandise management
  • Use creativity in developing promotional concepts and coordinating merchandise
  • Demonstrate the MATC core abilities

Preparation for Admission — The following are required for admission to the program:

  • A high school diploma or GED
  • Demonstration of proficiency in basic skills through a course placement assessment
  • Ability to communicate verbally and in writing, a high level of self-initiative, and creativity.

This program will transfer to one or more four-year institutions.

Possible Careers:

Buyer
Department Manager
Fashion Coordinator
Fashion Stylist
Sales Associate
Visual Merchandiser

Related Programs:

Business Management
Supervisory Management
Marketing Management

For more information, call 414-571-4500.

Curriculum effective 2012-13.

TECHNICAL STUDIES

 

Credits

 

( ) = Semester Order for Full-Time Students

 

 

(1)

 

COMPSW-106

Introduction to MS Office

 

(1)

 

MKTG-102

Marketing Principles

3

 

   

OR

MKTG-103 Fundamentals of Marketing ‡

 

 


(1)

 


MKTG-104


Selling Principles


3

 

(1)

 

MKTG-124

Apparel Marketing

3

 

(1)

 

MKTG-151

Business Career Management

1

 

(2)

 

MGTDEV-191

Supervision

3

 

(2)

 

MKTG-106

Retail Management ‡

3

 

(2)

 

MKTG-107

Customer Service Management

3

 

(2)

 

MKTG-109

Textiles

3

 

(2)

 

MKTG-125

Advertising ‡

3

 

(3)

 

MKTG-119

Visual Merchandising

3

 

(3)

 

MKTG-175

Marketing Internship 1 ‡

1

 

(4)

 

ACCTG-110

Financial Accounting

3

 

(4)

 

MKTG-176

Marketing Internship 2 ‡

1

 

Retail Management emphasis

 

 

(3)


BADM-145

Small Business Management ‡

3


(3)


MGTDEV-164

Personal Skills for Supervisors ‡

3


Fashion Marketing emphasis

(3)


MKTG-140

Fashion Analysis

3


(3)


MKTG-145

Special Event Management

3



GENERAL STUDIES

   

ECON-195

Economics

3

 



OR

Any 200-series ECON course



 

 


ENG-151


Communication Skills 1 ‡


3

 

 

 

and ENG-152

Communication Skills 2 ‡

3

 

 

 

OR

ENG-201 and any 200-series ENG or SPEECH course

 

 

 

 


MATH-123


Math with Business Applications ‡


3

 

 

 

OR

Any 200-series MATH course

 

 

 

 


NATSCI-149


Introduction to Geographic Information Systems ‡


3

 

 

 

OR

Any 200-series NATSCI course


 

 

 


PSYCH-199


Psychology of Human Relations


3

 



OR

Any 200-series PSYCH course



 

 


SOCSCI-197


Contemporary American Society


3

 

 

 

OR

Any 200-series SOCSCI OR HIST course

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Suggested Electives: Six Credits Needed                                         

 

 

 

MKTG-118

Electronic Commerce


 

 

 

MKTG-148

Marketing Study Tour


 

 

 

MKTG-173

Marketing Research ‡


 

 

 

 

 

 

 

TOTAL CREDITS: 69

 


‡ 


Prerequisite required.

NOTE: Students who have not been accepted, or have not decided on a program, may begin with GENERAL STUDIES courses, if course prerequisites have been met.

Program curriculum requirements are subject to change.

For course descriptions, times, locations or to register online, visit INFOnline.