Using case studies and industry-derived projects, students study the creative strategies behind promotional campaigns, with a focus on the importance of precision demographics. Coursework includes concept and project development, social and viral communication methods, media planning and digital graphics. Career Outlook: In today's digital world, employees with skills to apply new methods of implementing advertising strategies are in demand. A strong ability to visualize ideas with a strategic focus also is important.
Career Pathway: You can earn the Advertising Specialist technical diploma on your way to completing this degree.
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