Using case studies and industry-derived projects, students study the creative strategies behind promotional campaigns, with a focus on the importance of precision demographics. Coursework includes concept and project development, social and viral communication methods, media planning and digital graphics. Students will produce a professional portfolio.
Career Outlook: In today's digital world, employees with skills to apply new methods of implementing advertising strategies are in demand. A strong ability to visualize ideas and to problem-solve creatively, with a strategic focus, also are important.
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