2010-2011

Meeting and Event Management
Associate in Applied Science Degree — Downtown Milwaukee Campus

Program Code: 10-109-6

This curriculum goes into effect starting with the summer 2010 semester.


This page was last updated in January 2010.

Overview — The World Travel and Tourism Council (WTTC) estimates that by 2015, 269.5 million people worldwide will have jobs created by the event/tourism industry, accounting for one in over 11.2 jobs.
The Meeting and Event Management associate degree program provides graduates with the knowledge and skills needed for entry-level positions or advancement in event management, meeting planning, special event marketing, corporate and convention sales,  hotel marketing and sales career employment. Festivals and events are among the fastest-growing segments of the meeting industry. A career in the meeting and event planning industry offers many exciting and challenging employment opportunities. The labor-intensive event industry needs motivated people of all ages and backgrounds.

Double Degree Option — Add four to seven courses, and earn associate degrees in both Hotel Hospitality Management and Meeting and Event Management. See your program advisor for details.

Career Outlook — Career opportunities in the meeting industry are limitless. Meeting planning is a growing profession. Many associations and corporations are hiring people whose job responsibilities are to arrange, plan and conduct meetings. Employment opportunities continue to grow in the convention and visitor industry. Convention and visitor's bureaus require managers, research directors, information specialists, public relations staff and sales personnel. The meeting planning industry also includes working with festivals and events. Numerous jobs can be found in tourism offices and information centers.

Program Learning Outcomes — The skills employers will be looking for in graduates include the ability to:

• Develop meeting and event proposals (RFP)
• Apply your business computer skills
• Manage funding for on-site meetings
• Create program planning outlines
• Develop a realistic and comprehensive marketing budget
• Learn how to develop a volunteer management program 
• Understand the role of a convention and visitors bureau (CVB)
• Recognize the different types of supplier contracts
• Identify legal issues concerning meetings and events
• Use good negotiation techniques in the meeting management environment
• Describe foods and beverages for events
• Identify the factors for set-up of meeting space
• Understand the importance of planning for on-site emergencies

Preparation for Admission — The following are required for admission to the program:

• A high school diploma or GED
• Demonstration of proficiency in basic skills through a course placement assessment
• Typing proficiency of 30 words per minute or concurrent enrollment in OFTECH-103, Keyboarding

Effective communication skills, strong human relations abilities, and problem-solving skills will also contribute to your success in the program and on the job.

This program will transfer to one or more four-year institutions.

Possible Careers:

Activity Director
Amusement Park Supervisor
Chamber of Commerce Director
Communications Specialist
Convention and Visitors Bureau Director
Convention Services Manager
Corporate Travel Manager
Destination Wedding Planner
Director of Special Attractions
Entertainment Manager
Festival Event Manager
Food and Beverage Catering Manager
Meeting Planner
Museum Guide
Recreation Director
Resort Sales
Special Event Coordinator

Related Programs:

Business Management
Hotel/Hospitality Management
Management Development (Supervisory Management)
Marketing Management
Special Event Management
 

For more information, call 414-297-7484 or e-mail vanwinsp@matc.edu.

Curriculum effective 2010-2011.

TECHNICAL STUDIES
( ) = Semester Order for Full-Time Students
(1)	COMPSW-106	Introduction to MS Office	3
(1)	RBUS-111	Business Communications	3
(1)	HOTEL-105	Hospitality Marketing and Sales	3
(1)	MEET-151	Introduction to Hospitality and Tourism	3
(1)	CULMGT-140	Food and Beverage Operations	3
(2)	BADM-160	Business Law 1	3
(2)	HOTEL-122	Basic Hospitality Accounting	3
(2)	HOTEL-133	Supervision in the Hospitality Industry	2
(2)	MEET-181	Exposition and Special Event Management	3
(3)	HOTEL-124	Managerial Accounting for the Hospitality Industry	3
(3)	HOTEL-127	Catering Weddings, Convention Sales, Contracts	3
(3)	MEET-180	Registration and Housing Logistics	3
(4)	MEET-184	Negotiation and Risk Management	3
(4) (4)	HOTEL-130 MEET-178	Internship/Field Project Meeting and Convention Planning	3 3
GENERAL STUDIES
	ECON-195	Economics	3
	OR	Any 200-series ECON course
	ENG-151	Communication Skills 1 ‡	3
	and ENG-152	Communication Skills 2 ‡	3
	OR	ENG-201 and any three-credit 200-series ENG or SPEECH course
	MATH-123	Math with Business Applications ‡	3
	OR	Any 200-series MATH course
	NATSCI-149	Introduction to Geographic Information Systems	3
	OR	Any 200-series NATSCI course
	PSYCH-199	Psychology of Human Relations	3
	OR	Any 200-series PSYCH course
	SOCSCI-197	Contemporary American Society	3
	OR	Any 200-series SOCSCI or HIST course
Suggested Electives: Six credits needed                                                     6
	FLANG-108 FLANG-117	Spanish for International Travel Conversational Spanish for Service Occupations 1

 TOTAL CREDITS:  70

Program curriculum requirements are subject to change.

NOTE: Students who have not been accepted, or have not decided on a program, may begin with GENERAL STUDIES courses, if course prerequisites have been met.

For course descriptions, class times, locations or to register online, visit INFOnline.