2010-11
Marketing Communications
Downtown Milwaukee Campus
This page was last updated in June 2010.
This certificate program is offered through the MATC Marketing Department. An integrated marketing communications approach is applied to the promotion field.
Curriculum effective 2010-11.
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COURSES |
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Credits |
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MKTG-102 |
Marketing Principles |
3 |
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OR |
MKTG-103 Fundamentals of Marketing |
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MKTG-125 |
Advertising ‡ |
3 |
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MKTG-129 |
Advertising Copywriting ‡ |
3 |
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MKTG-130 |
Media Planning ‡ |
3 |
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MKTG-134 |
Integrated Marketing Communications ‡ |
3 |
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MKTG-173 |
Marketing Research ‡ |
3 |
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TOTAL CREDITS: 18
‡ Prerequisite required.
For times and locations of classes, visit INFOnline.
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TEXT ONLY