2010-11
This certificate program will be discontinued as of July 1, 2012.
Marketing Communications
Downtown Milwaukee Campus
This page was last updated in May 2011.
This certificate program is offered through the MATC Marketing Department. An integrated marketing communications approach is applied to the promotion field.
Curriculum effective 2011-12.
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COURSES |
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Credits |
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MKTG-102 |
Marketing Principles |
3 |
|
|
OR |
MKTG-103 Fundamentals of Marketing |
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MKTG-125 |
Advertising ‡ |
3 |
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MKTG-129 |
Advertising Copywriting ‡ |
3 |
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MKTG-130 |
Media Planning ‡ |
3 |
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MKTG-134 |
Integrated Marketing Communications ‡ |
3 |
|
|
MKTG-173 |
Marketing Research ‡ |
3 |
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TOTAL CREDITS: 18
‡ Prerequisite required.
For times and locations of classes, visit INFOnline.
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TEXT ONLY